Campaign Spotlight
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Vaseline tackles runner’s nipple with global ‘Nipple Sponsorship’ campaign
Vaseline announced that it will be protecting more than 100,000 nipples this weekend as the Official Nipple Protector of the…
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Cheese takes over Bangkok as KFC unveils ‘Cheesy Lava’
KFC Thailand is going all out with its bold new “Cheese Overload Phenomenon,” unleashing a massive 91 tons of cheese…
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BYD reimagines the future with AI powered campaign on Earth Day
On the same day the world marks Earth Day with initiatives focused on environmental protection, BYD Brazil is launching a…
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Birra Moretti celebrates the beauty of unscripted dining in new campaign
Birra Moretti’s new campaign “Mangiare come piace a noi” (Eating the Way We Like It) launched on 19 April, marking…
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O Boticário explores the emotional truth of the ‘Empty Nest’ in Mother’s Day campaign
Brazilian perfume brand O Boticário presents “Departures,” a Mother’s Day campaign exploring a universal truth, one that surges on social…
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K-Supermarket pilots talking digital displays in public spaces
Finnish grocery chain K-Supermarket is piloting a talking AI assistant on digital billboards across three cities. Passersby can walk up,…
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Sprite unveils ‘It’s That Fresh’ platform across ASEAN & South Pacific
Sprite, the world’s No. 1 lemon-lime soft drink, is entering its boldest, freshest chapter yet in ASEAN & South Pacific.…
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Bangkok Life Assurance celebrates the power of care in new campaign
Bangkok Life Assurance, in collaboration with Lateral, has launched its latest online film, “Superhero Parents”, a story about the real…
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Vaseline captures generational care in ‘Love Hurts’ campaign
Vaseline has unveiled “Love Hurts,” a new campaign film that immortalizes the stubborn, unspoken, everyday act of love: a parent,…
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McDonald’s challenges loyalists to switch sides with McCrispy campaign
McDonald’s is putting its chicken credentials center stage with a new campaign by Leo UK, encouraging fans to ditch their…
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Electrolux, Publicis London champion Swedish humour in new appliance campaign
Publicis London and global home appliance manufacturer Electrolux have released a new suite of films showcasing the brand’s latest appliances,…
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Ocean Outdoor UK launches Ocean Portal, a new immersive DOOH format
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean Portal, a new format which redefines…
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Müller champions quirky rituals in new VCCP campaign
Dairy brand Müller has launched a new campaign titled You Know How You Like It, created by its creative agency of…
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