Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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BBH parrtners with leading food organizations to champion better school meals
The coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters, and The Food Foundation has…
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Arena Club taps Mythical Icons in ‘Believe’ campaign via Liberum13
Big Foot, the Tooth Fairy, and Santa Claus all come together in the latest spot for Arena Club, the innovative…
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KFC Thailand, KitKat turn break time into indulgence with ‘KitKat Overload’
KFC Thailand is inviting everyone to hit pause on the daily hustle and turn ordinary breaks into indulgent moments with…
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Amoy ignites ‘Chilli Shock’ with rapper Billy Choi in new campaign
Amoy Food Ltd., a famous local sauce brand with over 110 years of history, is launching the Amoy Handmade Stir-Fried…
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inDrive reimagines the school run as a space for meaningful conversations
Mobility platform inDrive has launched a new campaign that reframes the daily school commute as a meaningful opportunity for parent-child…
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Esky taps creator collective for TikTok-first outdoor campaign
Iconic Australian brand Esky is leaning into the power of creator-led storytelling for the launch of a new social-first campaign,…
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adobo Magazine, GIGIL push back on AI sameness with handcrafted visuals for this year’s adoboLIA Young Creative Competition
AI has quickly become the industry’s default creative tool. It is fast, accessible, and increasingly capable. But as more people,…
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G42, R/GA debut Alpha.G42.ai, reimagining the web as an intelligent interface
R/GA, the creative innovation company, today announced the launch of alpha.G42.ai, a world-first Generative Interface created for G42, a global…
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O Boticário launches ‘Code Her’ to combat AI-driven image manipulation against women
In Brazil, reports of misogyny, violence, or discrimination against women increased by 224.9% compared to the previous year. This data…
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Instamart’s Hyderabad ‘Mini Gold Rush’ turns heads online
If your social media feed this week showed people digging frantically by a city lake, you weren’t alone. Videos from…
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Waves of Will: How Dentsu Lab and NTT Turn brainwaves into performance
Dentsu Lab, in collaboration with technology partner NTT, has unveiled Waves of Will – a groundbreaking creative technology project that allowed Breanna…
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Decathlon Thailand reimagines Valentine’s Day with heart-healthy twist
Decathlon Thailand has reworked one of the most familiar expressions of love and care, into a simple but lasting reminder…
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Kärcher India pushes ‘True Clean’ with Manual vs Mechanised Campaign
The recent campaign launched by Kärcher India is known as “True Clean” and encouraging consumers to move beyond traditional cleaning…
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