Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Fred & Farid turns luxury into a lived experience for Marc-Antoine Barrois NYC launch
Marc-Antoine Barrois, Parisian couture and haute perfumery maison, radical and sincere, defined by a physical relationship to luxury, has always…
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APOPO, TBWA\Singapore unveil landmark tribute in Siem Reap
TBWA Singapore has completed a pro bono partnership with APOPO, culminating in a campaign that transforms an invisible humanitarian crisis…
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The Push marks 40 years with bold rebrand by SICKDOGWOLFMAN
Leading Australian youth music organisation and registered charity, The Push, is celebrating 40 years of changing lives through equitable access…
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New Oreo campaign reimagines Twist, Lick, Dunk as a shared cultural moment
Oreo has launched “Everyone’s doing the Twist, Lick, Dunk”, a new brand campaign that turns the familiar action into an…
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Lemon Man returns with a squeeze in Cass Lemon Squeeze’s new mockumentary
After making his debut last year, Lemon Man is back. In the second year of Cass Lemon Squeeze’s platform, “Squeeze…
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Renault reimagines the iconic Twingo with ‘The Little Big Car’ campaign
The Renault Twingo E-Tech electric is now available for test drives in Renault dealerships. To support this launch, the iconic…
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Burger King France reimagines Sunday lunch with a new chicken tradition
In France, Sunday lunch is a sacred tradition — a moment of togetherness centered around generous, shareable meals, often featuring…
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Orès Collective crafts ‘almost true’ robotic odyssey for Quechua
In its latest campaign signed by Orès Collective, Decathlon Quechua invites audiences to discover the “almost true” story of a robot in search of adventure. To launch the MH900, its most technical…
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PICKUP COFFEE celebrates 4th anniversary with exciting news of fresh formats, franchising opportunities, exclusive flavors, and in-app deals
On slow days when I need a pick-me-up, I treat myself to something sweet for motivation: specifically, a cold cup…
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Mondelēz International reshapes Filipino snacking habits through ‘Snack na Swak’ mindful snacking campaign
As daily life becomes increasingly fast-paced and demanding, Mondelēz International reframes one of the most familiar rituals in Filipino culture:…
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La Roche-Posay launches ‘Buoni Sole’ to bring sun protection to outdoor workers
As part of its commitment to improving public health behaviors, La Roche-Posay is launching the “Buoni Sole” initiative in Italy.…
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Heineken 0.0 taps Serena Williams to champion social play through Padel
Heineken 0.0 has announced tennis legend Serena Williams as its new global brand ambassador, launching a multi-year partnership that celebrates…
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TBWA\Chiat\Day LA, Springtime lead Gatorade’s return to ‘Is It In You?’
For decades, Gatorade has fueled football athletes at every level across the globe, from community pitches to the world’s biggest…
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