Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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ONE/SIZE, Fred & Farid merge beauty and speed in new global launch
ONE/SIZE has partnered with Fred & Farid Paris, an independent international creative agency, to launch their newest innovation, Oil Sucker…
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Honda revives an icon with the all new Prelude and a nostalgia driven campaign
An icon reborn in hybrid form, the Honda Prelude is back and with it comes Honda’s most culturally significant campaign…
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Specsavers refreshes iconic ‘Should’ve’ line with new global platform
Specsavers today launches a major new campaign that sees its iconic “Should’ve Gone to Specsavers” line evolve for the first…
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VELUX invites audiences to look up with poetic new film Planes
In collaboration with Copenhagen-based agency Twenty, VELUX has launched a new brand film, “Planes”, a stirring, sensitive and poetic film…
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The Ritual before kick off takes center stage for Snipes and Nike
For most brands, the World Cup means one thing: the match. SLAPS, the independent creative studio behind campaigns for Under…
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Café de Coral celebrates Big Dinner culture with Dentsu Hong Kong
Café de Coral and dentsu Hong Kong launch “Big Dinner is a Must”, inspired by a simple local truth: a…
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Garmin spotlights mothers’ everyday endurance in new campaign
Garmin has launched its Women of Endurance campaign for Mother’s Day 2026, spotlighting the everyday resilience of women – especially…
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The Mummy emerges in Mumbai and Chennai through experiential OOH
Posterscope & iProspect India partnered with Warner Bros. Discovery for the launch of Lee Cronin’s The Mummy, creating an immersive, city-wide…
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Royal Challengers Bengaluru goes global as PUMA connects cricket and football
USA football icon Christian Pulisic and star cricketers Virat Kohli, Rajat Patidar, and Phil Salt traded sports and jerseys in…
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A sweeter way to show love: Goldilocks introduces new Signature Strawberry for Mother’s Day
From giving us life and raising us well, to supporting us through childhood and well into adulthood, moms deserve all…
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Müller FRijj embraces absurdity with ‘Moos in Unexpected Places’ by VCCP Blue
The nation’s favourite dairy brand, Müller, is launching a new campaign for FRijj with creative agency of record VCCP Blue…
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adoboPicks: These campaigns show that creativity evolves under constant pressure, but ideas remain limitless
Creativity has always worked well under pressure. But what’s different now is that pressure isn’t occasional anymore — it’s constant,…
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‘The Devil Wears Prada 2’ is a masterclass in immersive marketing and nostalgia
Over the years, The Devil Wears Prada has solidified its status as a cult classic, driven by its massive cultural…
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