Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Jason Williams shares 10 Cannes Lions picks from Publicis Groupe APAC
The best way to stand out at Cannes Lions this year is to lean harder into human insights, writes Jason…
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Google Try On lets you see what you’ll look like in different clothes before you buy
Whether you’re looking for a cozy cardigan, a fresh look for a summer getaway, or the perfect piece for a…
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Simmons shakes up entire category with a fresh new perspective
Simmons, the leader in premium mattress technology, launches its latest Beautyrest brand campaign, Bring On The Day, developed by The…
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Original Source launch new ‘Refreshingly Original’ platform with OOH campaign via SICKDOGWOLFMAN
Original Source bodywash has debuted its new “Refreshingly Original” brand positioning with an out-of-home campaign developed with Melbourne independent creative…
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IKEA has identified Sweden’s sunniest square meter
In Sweden, months of winter darkness have made people obsessed with making the most of every ray of sunshine. Now,…
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Spoticar, 777 prove there are ‘No Compromises Even When Pre-Owned’ in new global campaign
Spoticar (Stellantis Group) is strengthening its position as a leading player in the European pre-owned vehicle market with a new communication campaign created by agency 777. Following the…
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SM Supermalls goes LIVE: The Philippines’ first TikTok LIVE mall campaign, led by YCP
Audiences no longer separate scrolling from showing up. They find a place on their feed at lunch and walk into…
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Simmons reframes sleep as the start of better days in new regional campaign
Simmons, the leader in premium mattress technology, launches its latest Beautyrest brand campaign, Bring On The Day, developed by The Secret…
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Kad Merad goes undercover in Grand Frais’ latest brand film
Following two highly successful TV campaigns (ranked respectively Top 6 and Top 4 among the French people’s favourite ads), Grand…
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Chelsea FC and Nike launch 2026/27 home kit with global ‘Can’t Tame Us’ campaign
Chelsea FC and Nike have today unveiled the club’s home kit for the 2026/27 season, which launches alongside a global…
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UNICEF Finland and SEK turn sleep into a new form of giving with ambient album initiative
Creative brand studio SEK (part of Grey) and UNICEF Finland today launch Sleep Aid for UNICEF, an ambient album designed to…
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G-SHOCK reintroduces the GBD-200 Series in Boracay, bringing ‘Tough With Every Move’ to life
G-SHOCK reintroduces the GBD-200 Series under its G-SQUAD lineup, a slimmer and lighter training-focused timepiece designed for everyday movement and…
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Heineken turns UEFA Champions League Final’s loneliest seat into Football’s most social experience
In conjunction with the UEFA Champions League Final on Saturday night, Heineken unveiled the latest chapter of Fans Have More…
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