Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Plenitude and LePub introduce Dark Mode Ads to cut DOOH energy consumption
Plenitude presents Dark Mode Ads, an innovation in digital advertising that introduces a paradigm shift: optimizing the energy consumption of…
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Oberoi Realty celebrates mothers through Mother’s Day digital film
This Mother’s Day, Oberoi Realty has unveiled a reflective digital film that pays tribute to mothers as the quiet force…
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Tropicana Twister, THE SHOUT GROUP transforms everyday good deeds into lasting change
Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year…
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ATime&Place drives Mother’s Day push for Suzuki Swift Hybrid
Forget flowers and chocolates. This Mother’s Day, Suzuki Automotive and creative agency ATime&Place are urging Australians to give mum a…
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PREGO, Havas Malaysia celebrate Raya togetherness through ‘PRGHHH’ campaign
PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the…
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VML, MK Restaurants turn four decades of dining memories into a nationwide campaign
In a market crowded with buffet deals, price wars, and constant innovation, MK Restaurants chose a different way to celebrate…
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ForteBank turns viral act of kindness into enduring symbol with Humanity Chain
10 years ago, a video from Almaty, Kazakhstan, went viral – reminding the world what it means to be human.…
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K-Citymarket turns Finland’s on-the-Go Beauty Habits Into a Cultural Conversation
A Finnish retail brand turned everyday beauty routines into a cultural conversation by making them visible exactly where they already…
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Cathay honors eight decades of journeys with ‘The Journey Home’
To commemorate its 80th anniversary, Cathay today premieres ‘The Journey Home’, a short film inspired by the stories of its…
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Into Creative, VJ Organic Farms launched an organic rat repellent to help their farmers
There are more than seven billion rats in the world, and nearly one-third of them live in India. Each year,…
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Leo Australia crafts storybook campaign for Suncorp’s Resilience platform
Insurer Suncorp has unveiled ‘Resilience Never Rests’, an extension of the brand’s long-term resilience platform, created in partnership with Leo…
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Jobstreet by SEEK tackles Asia’s ‘relevancy gap’ with new AI-led campaign
SEEK, which operates Asia’s online employment marketplace Jobstreet and Jobsdb, has launched a new Asia-wide brand campaign centred on helping…
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Nora Al Shaikh designs modest fanwear for Saudi football fans
At the latest Nassr home game in Riyadh on April 29th, several women supporters caught attention in the stands wearing…
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