Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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ForteBank turns viral act of kindness into enduring symbol with Humanity Chain
10 years ago, a video from Almaty, Kazakhstan, went viral – reminding the world what it means to be human.…
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K-Citymarket turns Finland’s on-the-Go Beauty Habits Into a Cultural Conversation
A Finnish retail brand turned everyday beauty routines into a cultural conversation by making them visible exactly where they already…
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Cathay honors eight decades of journeys with ‘The Journey Home’
To commemorate its 80th anniversary, Cathay today premieres ‘The Journey Home’, a short film inspired by the stories of its…
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Into Creative, VJ Organic Farms launched an organic rat repellent to help their farmers
There are more than seven billion rats in the world, and nearly one-third of them live in India. Each year,…
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Leo Australia crafts storybook campaign for Suncorp’s Resilience platform
Insurer Suncorp has unveiled ‘Resilience Never Rests’, an extension of the brand’s long-term resilience platform, created in partnership with Leo…
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Jobstreet by SEEK tackles Asia’s ‘relevancy gap’ with new AI-led campaign
SEEK, which operates Asia’s online employment marketplace Jobstreet and Jobsdb, has launched a new Asia-wide brand campaign centred on helping…
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Nora Al Shaikh designs modest fanwear for Saudi football fans
At the latest Nassr home game in Riyadh on April 29th, several women supporters caught attention in the stands wearing…
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ONE/SIZE, Fred & Farid merge beauty and speed in new global launch
ONE/SIZE has partnered with Fred & Farid Paris, an independent international creative agency, to launch their newest innovation, Oil Sucker…
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Honda revives an icon with the all new Prelude and a nostalgia driven campaign
An icon reborn in hybrid form, the Honda Prelude is back and with it comes Honda’s most culturally significant campaign…
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Specsavers refreshes iconic ‘Should’ve’ line with new global platform
Specsavers today launches a major new campaign that sees its iconic “Should’ve Gone to Specsavers” line evolve for the first…
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VELUX invites audiences to look up with poetic new film Planes
In collaboration with Copenhagen-based agency Twenty, VELUX has launched a new brand film, “Planes”, a stirring, sensitive and poetic film…
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The Ritual before kick off takes center stage for Snipes and Nike
For most brands, the World Cup means one thing: the match. SLAPS, the independent creative studio behind campaigns for Under…
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Café de Coral celebrates Big Dinner culture with Dentsu Hong Kong
Café de Coral and dentsu Hong Kong launch “Big Dinner is a Must”, inspired by a simple local truth: a…
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