Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Kill Boring Dead launches first campaign for Cathay Pacific with creator-led TikTok strategy
Social-first creative agency Kill Boring Dead (KBD) has launched its first campaign for Cathay Pacific since being appointed to the…
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Kasama Mo Mangarap: New GCash Stories film celebrates second chances with Atty. Sheila Gomez’s journey to the bar
Not every dream unfolds exactly as planned, and the journey toward making it a reality isn’t always a straight path.…
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McDonald’s and Leo UK put sauces centre stage in ‘Here for the Sauce’ campaign
McDonald’s and Leo UK are launching “Here for the Sauce,” a new campaign that invites fans to participate and co-create in their shared love of McDonald’s sauces. The campaign is built on the fan truth that for many McDonald’s customers, the sauce is not the side, it’s the main event.…
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How dentsu Tokyo turned NIKKA Whisky’s philosophy of difference into a Cannes-winning creative language
Some of the most compelling creative work begins not with a campaign idea, but with a brand belief. This holds,…
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The England and Wales Cricket Board’s The Hundred brings the drama this summer
The England and Wales Cricket Board (ECB) today launches the sixth season of The Hundred, following its most successful year…
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Your everyday commute has been given a Brand New Day treatment
Spider-Man: Brand New Day fever has hit Metro Manila’s train systems! The two lines of the Light Rail Transit (LRT-1…
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Sunsilk and BABYMONSTER embrace moments behind the spotlight in new campaign celebrating confidence through life’s challenges
Unilever’s Sunsilk has unveiled a new campaign featuring global K-pop sensation BABYMONSTER, taking audiences behind the glamour of idol life to reveal the determination, resilience, and confidence required to thrive. This creative campaign was developed in collaboration with…
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Krungsri Auto and dentsu One Bangkok spotlight the resilience behind asmile in new Car4Cash campaign
Krungsri Auto has launched “When Life Isn’t So Funny Anymore,” a new campaign developed by dentsu One Bangkok for Car4Cash…
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Anselmo Ramos gets smacked in the follow-up film by GIGIL, GUT & ARCADE
GIGIL, GUT, & ARCADE have released another slapping new film to promote Cowards Don’t Go To Heaven by Eugene Cheong,…
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McDonald’s Philippines celebrates what makes us human in the age of AI
For decades, McDonald’s World Famous Fries have been part of countless moments shared between friends, after school, on road trips or movie…
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AMV BBDO, Škoda launches all-new electric Peaq car with new 500-million-year-old brand character ‘Ichy’
Meet ‘Ichy’ the Ichthyostega, an extinct creature whose search for a new level of comfort 500 million years ago led him to…
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LA Rams partners with HoMie to become Melbourne’s NFL team in campaign from Town Square
As the NFL prepares to bring its first-ever regular-season game to the MCG, the LA Rams are making a play to become part of the city’s sporting fabric, partnering with social enterprise streetwear label HoMie to embed the…
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Wellhub launches first campaign featuring Terry Crews as Global Brand Ambassador
Euphoria Creative makes its debut in the North American market with its first global campaign for Wellhub. Starring Terry Crews,…
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