Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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NutriAsia honors mothers and their lasting legacy of love through food
In Filipino homes, the kitchen is more than just a place to prepare meals; it’s a sanctuary where love is…
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Suntory BOSS Coffee Café takes aim at sugary iced coffee culture in new ANZ push
Suntory BOSS Coffee is challenging the iced coffee category head-on with the launch of a new ANZ campaign for its…
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Publicis London, Cathay Pacific launch ethical AI art campaign
Publicis London and Cathay Pacific have partnered with Bria to unveil the first campaign created using Artfair by Bria, a…
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Iron Maiden celebrates 50 years with immersive visuals by Partizan Studio
As Iron Maiden mark their 50th anniversary with the global Run For Your Lives world tour and the upcoming release…
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Havas, European Commission launch pan-European democracy campaign for Europe Day
The European Commission celebrates Europe Day with a pan-European campaign in support of democracy, created by Havas. Just days ahead…
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Plenitude and LePub introduce Dark Mode Ads to cut DOOH energy consumption
Plenitude presents Dark Mode Ads, an innovation in digital advertising that introduces a paradigm shift: optimizing the energy consumption of…
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Oberoi Realty celebrates mothers through Mother’s Day digital film
This Mother’s Day, Oberoi Realty has unveiled a reflective digital film that pays tribute to mothers as the quiet force…
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Tropicana Twister, THE SHOUT GROUP transforms everyday good deeds into lasting change
Tropicana Twister celebrates the completion of ‘Gandakan Kebaikan’ (Multiply the Goodness), a Ramadan campaign that’s returned for the second year…
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ATime&Place drives Mother’s Day push for Suzuki Swift Hybrid
Forget flowers and chocolates. This Mother’s Day, Suzuki Automotive and creative agency ATime&Place are urging Australians to give mum a…
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PREGO, Havas Malaysia celebrate Raya togetherness through ‘PRGHHH’ campaign
PREGO and Havas Malaysia have launched a new Raya campaign that celebrates shared moments around the family table during the…
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VML, MK Restaurants turn four decades of dining memories into a nationwide campaign
In a market crowded with buffet deals, price wars, and constant innovation, MK Restaurants chose a different way to celebrate…
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ForteBank turns viral act of kindness into enduring symbol with Humanity Chain
10 years ago, a video from Almaty, Kazakhstan, went viral – reminding the world what it means to be human.…
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K-Citymarket turns Finland’s on-the-Go Beauty Habits Into a Cultural Conversation
A Finnish retail brand turned everyday beauty routines into a cultural conversation by making them visible exactly where they already…
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