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The LEGO Group brings Olivia Rodrigo’s world to life with five collectible LEGO Editions sets

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The LEGO Group and Olivia Rodrigo have unveiled the new LEGO Editions Olivia Rodrigo collection, a collaboration that invites fans to step inside the Grammy Award-winning, multi-platinum artist’s universe through five collectible LEGO sets inspired by defining songs, iconic performances, and memorable moments from across her career.

The collection spans Olivia Rodrigo’s albums SOUR, GUTS, and you seem pretty sad for a girl so in love, transforming her music, storytelling, and signature visual motifs into interactive brick-built experiences. Packed with hidden references, symbolic details, and collectible minifigures, the sets encourage fans to discover a story in every piece.

Making history as the first music artist to receive multiple dedicated LEGO sets, Rodrigo collaborated closely with the LEGO Group on the collection, which includes five exclusive LEGO minifigures inspired by some of her most recognizable stage looks and performances. Each minifigure features dual facial expressions, reflecting different sides of the singer-songwriter’s personality while incorporating subtle nods to her Filipino heritage.

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The collaboration is also a milestone for the LEGO Botanicals line, with Rodrigo becoming the first partner to co-create a personalized LEGO Botanicals set.

Speaking about the collaboration, Olivia Rodrigo said:

“I’ve always loved hiding little details and meanings in my music and videos, so working with the LEGO team to bring something that fans can actually build and explore together has been so exciting. There are so many pieces of my world inside these sets – little nods to songs, memories, outfits and moments that mean a lot to me.”

To celebrate the launch in Singapore, the LEGO Group partnered with Swee Lee Singapore for an exclusive fan activation that challenged fans to uncover hidden GPS coordinates embedded in LEGO’s Instagram and Facebook posts. The coordinates led participants to the Swee Lee Clarke Quay flagship store, where a limited-edition LEGO Editions Vinyl created in collaboration with Olivia Rodrigo was available. With only 333 copies produced worldwide and Singapore selected as one of seven markets to receive the collectible vinyl, the activation drew fans eager to secure the exclusive release.

Nina Patricia Da Costa, General Manager, Singapore, Malaysia, Travel Retail APAC, The LEGO Group, said:

“Olivia Rodrigo’s music resonates with fans across Southeast Asia who find a piece of their own stories in her lyrics. We are absolutely thrilled to bring this incredibly unique collaboration to Singapore. By partnering with a local music icon like Swee Lee for this exclusive drop, we’re creating a space where music and brick-building collide, giving local fans an unforgettable experience to celebrate Olivia’s universe through our new collection and exclusive vinyls.”

The five collectible sets, recommended for builders aged 9 to 14 and above, celebrate different facets of Rodrigo’s artistry, from stadium performances and emotional songwriting to vintage-inspired aesthetics and her signature rock-and-roll style. Designed as display-worthy collectibles, each set is filled with Easter eggs and hidden references for fans to uncover.

The collection includes:

43028 LEGO Editions Olivia Rodrigo’s Vinyl — A 360-piece collectible vinyl display inspired by Rodrigo’s chart-topping albums, packed with hidden references from throughout her career.

11507 The LEGO Botanicals & LEGO Editions Olivia Rodrigo’s Flower Bouquet — A personalized 400-piece botanical arrangement featuring symbolic flowers, guitar-inspired elements, and subtle tributes to Rodrigo’s Filipino heritage.

43029 LEGO Editions Olivia Rodrigo’s Concert Moon — A 670-piece recreation of Rodrigo’s viral GUTS World Tour moon performance complete with hidden compartments and concert-inspired details.

43030 LEGO Editions Olivia Rodrigo’s Secret Storage — A 1,085-piece display featuring recognizable symbols from Rodrigo’s career, including her signature red guitar, megaphone, handwritten lyric notebook, and additional hidden references.

43031 LEGO Editions Olivia Rodrigo’s Dual Guitar — The largest set in the collection at 1,228 pieces, featuring a split acoustic-and-electric guitar inspired by Rodrigo’s GUTS World Tour and festival performances, complete with hidden stage scenes, backstage details, and secret storage compartments.

The full LEGO Editions Olivia Rodrigo collection launched on August 1, 2026 through LEGO Certified Stores, LEGO.com, and official online retailers including Shopee and Lazada.

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