Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Coco-Cola and Foodpanda unite to unlock the potential of full-suite advertising solutions
MANILA, PHILIPPINES — Coco-Cola, with the help of foodpanda, has seen a significant improvement in sales through various advertising solutions.…
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FCB Shout launches ‘Closer With A Smile’ brand campaign for Darlie Malaysia
KUALA LUMPUR, MALAYSIA — Darlie Malaysia welcomed a new era with the introduction of its new brand campaign courtesy of FCB…
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Discover Asian stories with Penguin Random House SEA’s and National Bookstore’s Fiction Frenzy
MANILA, PHILIPPINES — Random House SEA and National Book Store have partnered in a campaign that invites readers to discover…
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ONE Asia 2024 launches with ‘Make them regret it’ campaign by Gigil Manila
SHANGHAI, CHINA — The One Club for Creativity has kicked off the ONE Asia Creative Awards 2024 with an audacious call for entries campaign from creative agency GIGIL Manila. In its…
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Anytime Fitness and The Hallway call out to music-loving gym-goers with new Find Your Fit audio
SYDNEY, AUSTRALIA — Anytime Fitness Australia and The Hallway have launched a new audio campaign for Anytime Fitness, under the “Find…
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Sydney Water and It’s Friday ask Sydneysiders to confront their bad flushing habits
SYDNEY, AUSTRALIA — Sydney Water released a comedic campaign by the Sydney-based independent creative agency, It’s Friday, and it aims…
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Happiness Saigon enables Dat Bike ebikes to power small businesses during blackouts in Vietnam
HANOI, VIETNAM — How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam,…
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How STEM talents can shape the future with HTX and Blak Labs
SINGAPORE — Creative agency Blak Labs Singapore has worked with HTX (Home Team Science and Technology Agency) on a recruitment…
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Football legends Henry and Beckham surprise fans in new Walkers campaign by VCCP
LONDON, UK — Football legends Thierry Henry and David Beckham continue their search for Walkers, Britain’s most loved crisps, surprising fans with unique experiences in a…
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Bitburger and Serviceplan celebrate togetherness through football
HAMBURG, GERMANY — Football has the power to connect people. With the claim, “Bitte Let’s Celebrate What Brings Us Together,” German…
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Prostate Cancer UK and VCCP London’s awareness campaign encourages early diagnosis
LONDON, UK — Prostate Cancer UK, the country’s largest men’s health charity, and internationally integrated communications agency VCCP London teamed…
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McCann Worldgroup Thailand partners with TCP Group to debut Ready Sparkling energy drink
BANGKOK, THAILAND — Creative agency McCann Worldgroup Thailand has partnered with the TCP Group, renowned for its pioneering and market-leading…
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Creative Cracker’s 15-second Keratinplus ad with Maja Salvador becomes internet sensation
MANILA, PHILIPPINES — An unknown agency rarely gets to crack a campaign that trends organically. Creative Cracker, the ad agency…
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