Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Tiv Taam and BBR Saatchi & Saatchi celebrate the ‘freedom to choose’ this Pride Month
TEL AVIV, ISRAEL — Tiv Taam, a renowned food retail chain, has taken a momentous step toward promoting inclusivity and…
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Serviceplan Italy and Sisal launch AI for safer gambling
MILAN, ITALY — Creative agency Serviceplan Italy and Sisal, an international operator in the regulated gaming sector, have partnered to…
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Myntra took to one of India’s biggest laundry chains to promote its biggest biannual sale
SINGAPORE — The 18th edition of Myntra’s biggest biannual sale, EORS, started on June 01. To promote the sale and…
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PLDT and Smart add more youth representatives to support mental health awareness campaign
MANILA, PHILIPPINES — In celebration of the National Mental Health Awareness Month, PLDT and Smart, through the Better Today program,…
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Vedantu and Dentsu Creative India bridge the education gap in India with The Everything Book
MUMBAI, INDIA — Education is the foundation of a better future; however, the availability of quality education remains a significant…
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A love story told in Ride-Thru orders, a dance with warrior spirit, and a road safety PSA you can’t escape
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Ogilvy’s Reed Collins reveals his top 10 Cannes Lions contenders from APAC
HONG KONG — The Cannes Lions International Festival of Creativity stands as a pinnacle event within the advertising industry, showcasing…
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Trucss zeroes in on the deadly kidney problems trans women face in Brazil with Africa Creative
BRAZIL, SOUTH AMERICA — Brazil is the country that kills the most trans women in the world. Since most of them…
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Giga! and Grey Group Singapore embrace generosity in 4th anniversary campaign
SINGAPORE — Celebrating its fourth year, digital mobile service provided giga! has announced its highly anticipated 4th-anniversary campaign, “Feeling Good.”…
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Watch this skater girl circle a McDonald’s Ride-Thru for a heart-fluttering reason
MANILA, PHILIPPINES — QSR giant McDonald’s Philippines has made hearts melt with its latest ad. Truly a McDonald’s signature, this…
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Mediabrands Content Studio and Petronas honor Kamatan and Gawai Dayak with festive films
KUALA LUMPUR, MALAYSIA — Mediabrands Content Studio (MBCS), the media-fuelled creative content practice within the IPG Mediabrands network, has concurrently…
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Porsche celebrates 30 years in Thailand by empowering up-and-coming Thai artists with 88rising
BANGKOK, THAILAND — In celebration of three decades of enduring passion in Thailand, Porsche has announced a partnership with pioneering…
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Ponant’s latest campaign gives a strong nod towards responsible tourism with ‘Nature is Our Guide’
MARSEILLE, FRANCE — PONANT, the leading luxury expedition cruise company, is proud to announce the launch of its new corporate…
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