Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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KitKat takes on the power of artificial intelligence for an excuse to take a break
SYDNEY, AUSTRALIA — Chocolate brand KitKat has championed breaks for more than 65 years. So in 2023, as Artificial Intelligence…
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Pond’s and Ogilvy Singapore imagine an extremely oily face inventing the air kiss
SINGAPORE — What if one man’s extremely oily face was the reason why the air kiss was invented? This is…
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Whitegrey and PanaNatra prove that when it comes to pain relief, natural has got what it takes
SYDNEY, AUSTRALIA — Global consumer healthcare company Haleon has launched category disrupter PanaNatra, via a new campaign by creative agency…
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Wunderman Thompson Benelux and Vow take innovation to the next level with first meatball made from mammoth DNA
AMSTERDAM, NETHERLANDS — The world’s first meatball made from mammoth DNA has been revealed at the Nemo Science Museum in…
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Dermicool and What’s Your Problem battle monstrous summer heat together
MUMBAI, INDIA — Dermicool Talc has welcomed summer with another campaign about Garmi ki Pakad. With a fresh take on…
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MLBB Philippines launches ‘Be the Bida’ all-star campaign
MANILA, PHILIPPINES — Mobile Legends: Bang Bang Philippines has launched its localized ALLSTAR campaign, “Be the Bida.” The project by…
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Smart ramps up SIM Registration drive with a serious message from Maine Mendoza
MANILA, PHILIPPINES — As the April 26 deadline for SIM Registration draws closer, PLDT wireless subsidiary Smart Communications (Smart) has…
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PridePH doesn’t hold back on showing the cruel reality trans Filipino students face in new video
MANILA, PHILIPPINES — In commemoration of International Transgender Day of Visibility last March 31, the non-profit organization PridePH launched a…
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That Flower Feeling and 180 Amsterdam thank Miley Cyrus for being the unofficial ambassador for flowers
AMSTERDAM, NETHERLANDS — When Miley Cyrus unintentionally captured That Flower Feeling‘s brand purpose in a song, it could only do…
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VSA Partners helps Lux Capital further establish its role as innovators with a new brand push
SAN FRANCISCO, USA — Venture capital firm Lux Capital, has invested in a new brand awareness campaign, including a recent website…
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Heinz develops own tattoo ink, free of harmful ingredients, for red pigments
SÃO PAULO, BRAZIL — Food processing company Heinz has announced the development and launch of a red tattoo pigment using…
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Check out Adfest’s creative giant, a portrait of Gen Z Filipino trailblazers, AI’s perfect fried chicken, and more in this week’s campaign faves
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Avon empowers women to clapback at body-shaming scenarios
MANILA, PHILIPPINES — Are you tired of hearing people’s opinions when it comes to your body? Cosmetic brand Avon hears…
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