Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Baxter emphasizes importance of timely treatment for Chronic Kidney Disease patients in new campaign
SINGAPORE — Chronic Kidney Disease (CKD) is a growing epidemic and rising global public health concern, with 850 million people…
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Israel Women’s Network’s film by BBR Saatchi & Saatchi answers: ‘Why do we need a Women’s Day in 2023?’
TEL AVIV, ISRAEL – Every year, as Woman’s Day approaches, the constant stream of questions arise: “Why do women even…
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In the Company of Huskies highlights a staggering domestic abuse statistic for Allianz Ireland and Women’s Aid
DUBLIN, IRELAND — To mark this year’s International Women’s Day, Allianz Insurance and Women’s Aid launched “The Last Incident,” a campaign…
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McDonald’s and Wunderman Thompson Philippines spark moments of self-love with ‘Love Ko Me’ campaign
MANILA, PHILIPPINES — Juggling multiple relationships and putting the needs and wants of others first — it’s a scenario many…
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French CNIL and Plan.Net France launch ‘Climatopie,’ a collection of six short narratives on data protection
PARIS, FRANCE – The Laboratoire d’Innovation Numérique de la CNIL (LINC), the CNIL’s Digital Innovation Laboratory, imagines the future with Plan.Net…
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Kotex and Ogilvy India team up to create ‘Period of Change,’ a relay race to normalize period conversations
NEW DELHI, INDIA — As India witnesses robust development and growth, menstrual awareness and education still remains an area for…
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Wunderman Thompson teases ‘there’s more than they’re telling us’ for VisitCanberra tourism campaign
SYDNEY, AUSTRALIA – VisitCanberra has launched its first domestic tourism campaign, “There’s more than they’re telling us,” since appointing Wunderman Thompson…
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C41 and Dr. Martens’ latest campaign for Nu Souls asks, how does an icon become an icon?
PARIS, FRANCE – How does an icon become an icon? This is the story of the Nu Souls, those who…
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We Are Social Singapore’s virtual influencer Cinder debuts at this year’s SXSW as host and mixologist
SINGAPORE – We Are Social Singapore and Plus Company announced an IRL experience to bridge the gap between the virtual…
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Hagar International and DDB Group Hong Kong launch global campaign for modern slavery survivors
HONG KONG — Global anti-slavery non-government organization Hagar International, in collaboration with creative agency DDB Group Hong Kong, has launched…
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Boddess Beauty rolls out ‘Dawn of Women’ campaign, pushes for the celebration of femininity in diverse paths
NEW DELHI, INDIA – Boddess Beauty, the Indian omni-channel multi brand, gave a compelling and rather unique take on Women’s…
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Häagen-Dazs honors its unsung founder Rose Mattus on International Women’s Day with ‘The Rose Project’
NEW YORK, USA — Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in…
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Philips Avent highlights the different ways of motherhood with the ‘Express Your Way’ movement
MUMBAI, INDIA – Women are multifaceted and are capable of remarkable transformations throughout their lives. One of the most significant…
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