Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Even a robot feels the power of human connection in Touch’s 30th anniversary film by BBH Singapore
SINGAPORE — Singaporean charity TOUCH Community Services has released a heartwarming film about the power of the human touch, produced…
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Vodafone Ireland commits to reliable connectivity with a very relevant and human spot by Grey London
LONDON, UK — Mobile phone network and broadband provider Vodafone Ireland and creative agency Grey London have created a new…
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Rajnigandha celebrates the long and beautiful legacy of creating the perfect pan masala experience
NEW DELHI, INDIA — Rajnigandha, India’s leading mouth freshener brand from DS Group, recently launched a new campaign that emphasizes…
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Dentsu Creative India shows what a smart washing machine really looks like with Panasonic Life Solutions
MUMBAI, INDIA — With the entire world switching to smarter technologies, it is time for the process of washing clothes…
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Reliance Jewels’ latest collection honors grace and glory with cinematic tribute by Scarecrow M&C Saatchi
MUMBAI, INDIA — India is a land of many tales. Every year, diamond and gold designer Reliance Jewels captures the…
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The Times of India celebrates Durga Puja with the emotional connection of relationships far away
MUMBAI, INDIA — Indian English-language daily newspaper and digital news media The Times of India (TOI) has launched a special…
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McDonald’s Philippines brings back feel-good family moments in the latest M Safe film
MANILA, PHILIPPINES — In its most recently released M Safe film, fast food giant McDonald’s brings to screen the shared,…
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Coldplay partners with DHL for its most sustainable tour yet, with a very ‘yellow’ film by 180 Amsterdam
AMSTERDAM, NETHERLANDS — A new ad created by creative agency 180 Amsterdam celebrates German logistics company DHL’s appointment as the…
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L&K Saatchi & Saatchi throws a grand Durga Puja celebration for Zee Bangla with film on togetherness
MUMBAI, INDIA — Durga Puja is a grand, cultural carnival that Bengalis not only wait yearlong to enjoy, but passionately…
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DBS proves why it’s ‘A Different Kind of Bank’ with new brand and social activation campaign
HONG KONG — With the goal to embed banking into the every day, Singaporean multinational banking and financial services corporation DBS…
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Skittles, Gay Times, Queer Britain and Getty Images work together to fill the gaps in LGBTQ+ history
LONDON, UK — As the UK celebrates 50 years of Pride, candy brand SKITTLES® has joined forces with magazine GAY…
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WWF and Savespecies unveil metaverse exhibit on environmental protection with ‘Ocean Detox’
BERLIN, GERMANY — With #OceanDetox, WWF Germany and virtual world Savespecies are opening the first exhibition space for a good cause in the metaverse on…
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Grey Hong Kong releases limited-edition Safeguard scent to capture 30 years of protection in China
HONG KONG — From the familiar bar of white soap used by mothers to wash their children’s hands to the…
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