Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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O2 , VCCP celebrate Red Roses’ World Cup triumph with ‘England, Meet Your Champions’
London, UK – Following the Red Roses’ historic Rugby World Cup victory, O2 and VCCP has unveiled a reimagined version…
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KFC Malaysia, VML Launch ‘KFC Treats’ to redefine everyday snacking
KUALA LUMPUR, MALAYSIA – KFC Malaysia, in collaboration with VML Malaysia, has officially launched KFC Treats, a youth-focused campaign designed…
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Vithoba, OktoBuzz launches ‘Har Smile Ek Jeet Hai’ campaign on World Smile Day
MUMBAI, INDIA — Vithoba Healthcare, a trusted name in oral care, today announced the launch of its new campaign, “Har…
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LIA 2025: Ogilvy Singapore’s ‘Vaseline Verified’ clinches Health & Wellness Grand LIA
LAS VEGAS, USA – After a winning streak at the 2025 Cannes Lions International Festival of Creativity, Ogilvy Singapore has…
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Publicis Conseil triumphs with AXA’s ‘Three Words,’ taking Grand LIA at LIA 2025’s Non-Traditional category
LAS VEGAS, USA – After spirited discussions at the 2025 London International Awards, Non-Traditional Jury President Marco Venturelli, Global CEO/CCO of…
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Ogilvy Shanghai, BBDO China, Dentsu Tokyo bag Gold LIA statues for Design at LIA 2025
LAS VEGAS, USA – As more and more juries have concluded deliberations, more Asian agencies are continuing to shine at…
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Creative excellence in Asia: Strategy, Evolution, and Use of Data winners at LIA 2025
LAS VEGAS, USA – Winners of the Creative Strategy, Evolution, and Creative Use of Data winners at the 2025 London…
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Asian agencies scoop up more LIA statues across TV & Cinema, Online Film, Audio & Radio at LIA 2025
LAS VEGAS, USA – More Asian agencies are recognized at the 2025 London International Awards after deliberations on the TV…
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Cathay Pacific, Leo Singapore prescribes ‘Tripment’ to cure vacation deprivation
SINGAPORE – Singapore is one of the most overworked cities in the world, with a staggering 62% of Singaporeans admitting…
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JGP Jewellers, ADbhoot celebrate festive progress with new campaign ‘Result’
MUMBAI, INDIA – Ahead of the Diwali season, Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled a heartwarming new campaign in…
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Dentsu Malaysia leads Resorts World Genting’s flavorful comeback with K-Drama buzz
KUALA LUMPUR, MALAYSIA – At Resorts World Genting (RWG), food has always been an experience that brings people together. With…
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EA, Mother LA flip the script on gaming ads with Battlefield 6
LOS ANGELES, USA – Electronic Arts, in partnership with creative agency Mother Los Angeles, has unveiled the launch campaign for Battlefield 6,…
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OREO puts a playful twist on its iconic twist lick dunk ritual by recreating its first ever #TwistLickDance With BABYMONSTER
SINGAPORE – OREO, the world’s beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because…
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