Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Victim Services Toronto expands ‘Ask for Angela’ across the city with new awareness campaign
Victim Services Toronto (VST) has partnered with 72andSunny Toronto to expand its proven community-based safety initiative, Ask for Angela, through new partnerships and…
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PEDIGREE, AlmapBBDO launches AI tool to facilitate responsible dog adoption in Brazil
After mysterious teasers circulated on social media and images blanketed the streets of São Paulo, PEDIGREE, the leading brand in…
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Grey Malaysia, BookXcess launch ‘The Brain Un-Rot Library’ to rebuild focus
Grey Malaysia (part of Ogilvy Group Malaysia), in collaboration with the nation’s largest bookstore chain and online retailer, BookXcess, has…
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BHIM Payments App launches ‘Mahi Way’, a simple and secure way to make digital payments
BHIM Payments App, the homegrown digital payments platform developed by NPCI BHIM Services Limited (NBSL), announced the launch of its…
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Dentsu Lab, DAV Public School & Classteacher launch Bullying Decoder, an innovation that helps make patterns of verbal bullying visible
In schools across India, cameras have long been watching. But they have never been able to listen. Mandated by the Central…
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IKEA Singapore Introduces ALLËNKI: The mose useful piece of jewellery you’ll ever own
For decades, the IKEA allen key has lived a quiet, underappreciated life. It arrives with your furniture, does its job,…
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Missing People reclaims the narrative from true crime obsessives in gutsy campaign
In an era where human tragedy has become bingeable entertainment, charity Missing People is fighting to change the narrative. Partnering…
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Tang’s new campaign champions ‘refreshingly real’ moments in an increasingly filtered world
In an era where curated feeds and picture-perfect moments dominate, Tang is making a deliberate shift toward something more meaningful:…
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Droga5 São Paulo, SOS Oceano use screen printed art to spotlight ocean protection
SÃO PAULO, BRAZIL – Droga5 São Paulo, award-winning creative advertising agency, today announces the second phase of “Lifeless Flag”, a…
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SGSecure urges Singaporeans to ‘look up’ in new ‘Bye Tech Neck’ film
SINGAPORE – As part of SGSecure’s ongoing efforts to strengthen public awareness and community vigilance against the threat of terrorism,…
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AlmapBBDO, Burger King turn meme into market challenge in Acre
SÃO PAULO, BRAZIL – For decades, the internet has joked with the meme that “Acre does not exist.” But for…
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KFC Spain spins a giant idea with rotating kebab totems by PS21
MADRID, SPAIN — KFC is entering the kebab category in Spain, using the classic fast-food restaurant signage as its main…
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Leo UK, Morrisons reward early risers with dawn-timed Hot Cross Buns campaign
LONDON, UK — Morrisons is celebrating its fresh Hot Cross Buns with a new campaign that rises with the sun, mirroring…
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