Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Bangkok Life Assurance celebrates the power of care in new campaign
Bangkok Life Assurance, in collaboration with Lateral, has launched its latest online film, “Superhero Parents”, a story about the real…
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Vaseline captures generational care in ‘Love Hurts’ campaign
Vaseline has unveiled “Love Hurts,” a new campaign film that immortalizes the stubborn, unspoken, everyday act of love: a parent,…
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McDonald’s challenges loyalists to switch sides with McCrispy campaign
McDonald’s is putting its chicken credentials center stage with a new campaign by Leo UK, encouraging fans to ditch their…
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Electrolux, Publicis London champion Swedish humour in new appliance campaign
Publicis London and global home appliance manufacturer Electrolux have released a new suite of films showcasing the brand’s latest appliances,…
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Ocean Outdoor UK launches Ocean Portal, a new immersive DOOH format
Ocean Outdoor UK enters a new era in Digital Out of Home with Ocean Portal, a new format which redefines…
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Müller champions quirky rituals in new VCCP campaign
Dairy brand Müller has launched a new campaign titled You Know How You Like It, created by its creative agency of…
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BBH parrtners with leading food organizations to champion better school meals
The coalition formed by Bite Back, Chefs in Schools, Jamie Oliver Group, School Food Matters, and The Food Foundation has…
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Arena Club taps Mythical Icons in ‘Believe’ campaign via Liberum13
Big Foot, the Tooth Fairy, and Santa Claus all come together in the latest spot for Arena Club, the innovative…
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KFC Thailand, KitKat turn break time into indulgence with ‘KitKat Overload’
KFC Thailand is inviting everyone to hit pause on the daily hustle and turn ordinary breaks into indulgent moments with…
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Amoy ignites ‘Chilli Shock’ with rapper Billy Choi in new campaign
Amoy Food Ltd., a famous local sauce brand with over 110 years of history, is launching the Amoy Handmade Stir-Fried…
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inDrive reimagines the school run as a space for meaningful conversations
Mobility platform inDrive has launched a new campaign that reframes the daily school commute as a meaningful opportunity for parent-child…
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Esky taps creator collective for TikTok-first outdoor campaign
Iconic Australian brand Esky is leaning into the power of creator-led storytelling for the launch of a new social-first campaign,…
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adobo Magazine, GIGIL push back on AI sameness with handcrafted visuals for this year’s adoboLIA Young Creative Competition
AI has quickly become the industry’s default creative tool. It is fast, accessible, and increasingly capable. But as more people,…
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