Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Prehistoric meets couture with first ever T-Rex leather bag
In a world first that sounds more Jurassic Park than luxury fashion, scientists, creatives and designers have come together to…
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Vaseline turns Kathmandu pink with ‘ShowStopper Skin’ launch for Gluta-Hya
Vaseline, a brand from the house of Unilever Nepal, marked the launch of its globally successful innovation, Vaseline Gluta-Hya, in…
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No more wrestling: Chupa Chups launches Lucha Libre-inspired OOH
To promote Chupa Chups’ new “easy-to-open” packaging, BBH has created an OOH campaign, “No More Wrestling,” which, instead of dramatizing…
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Renault Twingo E-Tech Electric: The little big car
In 1992, Renault Twingo revolutionized the A-segment with a bold new concept: the mini-MPV. Compact on the outside, yet surprisingly…
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Beyond the swatch: How pinoy creativity powered Boysen’s most imaginative campaign yet
In the Philippines, humor and creativity are the ultimate social glue. It is the shared language that turns simple everyday…
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Against motion sickness: Leo Germany and Samsung develop Hearapy
Leo Germany teams up with Samsung Electronics GmbH, driven by an innovative mindset, to launch a new audio app for better…
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VML India’s latest campaign for Boost Milkshake celebrates ‘The New Secret of Mahi Energy’
VML, the global brand and digital transformation agency, today announced the launch of Boost Milkshake‘s electrifying new campaign, “The New…
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Burger King surprises consumers with ‘Small Whopper’ in new campaign
In a new campaign created by AlmapBBDO, Burger King introduces a version of its classic sandwich that is 30% smaller:…
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Introducing Ring Ring: The wearable designed to stop the scroll and start the call, by TBWA\NZ and 2degrees
2degrees, in partnership with TBWA\NZ, has launched Ring Ring, a campaign designed to help Kiwis stop scrolling and start calling…
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Back for the Believers: Lucozade relaunches iconic Grafruitti flavour with We Are Social
Socially-led creative agency, We Are Social, has partnered with Lucozade to celebrate the return of fan favorite flavour, Grafruitti. After initially launching in 2015 as a limited edition release, Lucozade has brought back Grafruitti “For the Believers”. Tapping…
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Fans have more friends: Heineken unveiles ‘The Clinker’ at Coachella 2026
As part of Heineken’s long-standing sponsorship of the globally renowned Coachella Valley Music & Arts Festival, the brand will unveil…
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PEDIGREE Dentastix Campaign takes dog oral care and makes it unmissable
Titled Good Dogs Have Bad Mouth, the work is built on a simple, powerful idea: making the problem of dog…
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Cathay takes things a bit too far with new campaign for the Cathay/HSBC Hong Kong Rugby Sevens
Hong Kong doesn’t do anything halfway, ever. The city has evolved from a quaint fishing village into a global financial…
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