Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cathay Pacific, Leo Singapore prescribes ‘Tripment’ to cure vacation deprivation
SINGAPORE – Singapore is one of the most overworked cities in the world, with a staggering 62% of Singaporeans admitting…
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JGP Jewellers, ADbhoot celebrate festive progress with new campaign ‘Result’
MUMBAI, INDIA – Ahead of the Diwali season, Jagannath Gangaram Pednekar (JGP) Jewellers has unveiled a heartwarming new campaign in…
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Dentsu Malaysia leads Resorts World Genting’s flavorful comeback with K-Drama buzz
KUALA LUMPUR, MALAYSIA – At Resorts World Genting (RWG), food has always been an experience that brings people together. With…
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EA, Mother LA flip the script on gaming ads with Battlefield 6
LOS ANGELES, USA – Electronic Arts, in partnership with creative agency Mother Los Angeles, has unveiled the launch campaign for Battlefield 6,…
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OREO puts a playful twist on its iconic twist lick dunk ritual by recreating its first ever #TwistLickDance With BABYMONSTER
SINGAPORE – OREO, the world’s beloved cookie brand, has dropped yet another jaw-dropping collab. Strap on your dancing shoes because…
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Ace Saatchi & Saatchi unleashes AI-powered cat and dog for Red Fiber’s launch campaign
MANILA, PHILIPPINES – Made by Ace Saatchi & Saatchi’s in-house production team, the agency brought together creativity and cutting-edge AI…
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Charles Leclerc fronts global launch of Chivas Regal’s Crystalgold
SINGAPORE – Luxury Scotch whisky brand Chivas Regal has launched its latest innovation, Chivas Regal Crystalgold, a crystal-clear, ultra-smooth spirit that redefines…
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Kwik Fit drives home its 20,000 Mile Guarantee with global OOH stunt by VCCP
LONDON, UK — Leading automotive maintenance provider Kwik Fit, together with its creative agency of record VCCP, has rolled out…
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DDB Sydney, DoorDash redefine delivery in playful new campaign
AUSTRALIA – DoorDash has launched a bold new brand world in its biggest Australian marketing campaign to date. Featuring a…
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LIA 2025: Branded Content, Branded Entertainment jury awards Grand LIAs to TBWA\Media Arts Lab, McCann Paris
LAS VEGAS, USA – Steered by Jury President Peter Khoury, Regional Chief Creative Officer of TBWA\Asia and Chief Creative Officer…
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GIGIL Manila, Innocean Seoul reel in Silvers at LIA 2025 for Branded Content, Branded Entertainment
LAS VEGAS, USA – As the Branded Content & Entertainment jury deliberation concluded, Asian powerhouse agencies GIGIL Manila and Innocean…
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Leo Dubai nets a Grand LIA Win for NBA India’s ‘The Great Indian Dunk’ at LIA 2025’s Poster category
LAS VEGAS, USA – Leo Dubai scooped the 2025 London International Awards’ Grand LIA in the Poster category for their…
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Penshoppe ushers in a new Season of style with ‘Cozy Days Ahead’
MANILA, PHILIPPINES – Following the adrenaline-fueled success of its “Full Speed Ahead” campaign, Philippine fashion leader Penshoppe invites everyone to…
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