Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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adam&eve\TBWA revives the slurp for Pot Noodle’s bold new campaign film
LONDON, UK – Pot Noodle’s infamous ‘slurp’ is back in a new tongue in cheek campaign that reaffirms the ‘King…
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Standard Chartered scores big with Liverpool FC in global ‘Invest Like Champions’ push
SINGAPORE – Standard Chartered has launched Invest Like Champions, a global marketing campaign developed in partnership with Liverpool Football Club (LFC),…
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adidas turns carb-loading into a city-wide ritual during Dubai Marathon Week
DUBAI, UAE – During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define…
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CJ WORX reimagines Timbits packaging for everyday celebrations
BANGKOK, THAILAND – Turning the packaging for a bite-sized donut—famous for spreading joy in every bite—into a reason to celebrate.…
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Lee Kum Kee, dentsu Hong Kong launch UNESCO-backed ‘Forever Flavors Project’ to preserve culinary stories
HONG KONG – Lee Kum Kee Sauce (“Lee Kum Kee”), the iconic name in Asian sauces and condiments, is proud…
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Ace Saatchi & Saatchi launches ghost-hunting video with Ed Caluag to highlight TNT’s Best Mobile Latency award
MANILA, PHILIPPINES – Ace Saatchi & Saatchi recently launched a campaign for telecommunications giant, TNT. Kicking off with a digital…
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McDonald’s Indonesia marks 35 years with ‘Sepenuhnya Indonesia’ tribute film
JAKARTA, INDONESIA – It’s been 35 years, but it feels like yesterday since McDonald’s Indonesia first opened its doors in Indonesia. For decades,…
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Coopers Brewery celebrates ‘Forever Original’ spirit in new film via Special, EXIT
AUSTRALIA – Coopers Brewery has launched the next chapter of its brand platform, “Forever Original’” with a film featuring a…
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Renault, French Rugby look back to drive forward in new brand film
PARIS, FRANCE – Renault celebrates its partnership with the French Rugby Federation in its latest advertising campaign. Partners for six years, Renault and…
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Vodafone’s ‘First Term’ shows how everyday moments keep families connected
LONDON, UK – Vodafone has launched “First Term” a new UK-wide integrated campaign celebrating how families can stay connected with…
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BMW celebrates sheer driving pleasure by turning landscapes into emotion
MADRID, SPAIN — BMW is celebrating the feeling of driving – not the destination – in a new brand campaign called…
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adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This…
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AXA UK, Leo UK expose the hidden language of financial abuse in new awareness campaign
LONDON, UK – AXA UK, in partnership with Leo UK, has launched “What they say. What we hear”, an awareness…
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