Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Beating Covid-19 starts with little things in NSW Government’s multi-partner campaign with UM Australia
SYDNEY, AUSTRALIA — The NSW Government kicked off its latest Covid-safety campaign during the current State of Origin series. The…
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Campaign Spotlight: McDonald’s UAE reminds everyone they are never too old to play with ‘Swings’
Dubai, UAE — By reimagining the iconic Golden Arches in the most playful way, McDonald’s UAE has set up swings…
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Campaign Spotlight: Ocean Outdoor highlights queer artists in campaign that spans Piccadilly Circus and metaverse
LONDON, UK — London’s big Pride Parade on Saturday, July 2 is the backdrop for the world’s first-ever real-world and…
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Campaign Spotlight: Sammontana’s ‘Gruvi Caind of Lov’ shows beautiful and undignified way to eat ice cream
MILAN, ITALY — In Italy, ice cream and gelato are an Italian institution, a passion, a diet staple. Italian ice-cream…
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Campaign Spotlight: Livon and Ogilvy launch video series ‘Uncut’ for Pride Month with queer creators on YouTube, Instagram
MUMBAI, INDIA — India is seeing a world of changes in terms of how we perceive things as well as…
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Campaign Spotlight: Pierre Png named inaugural brand ambassador for Singlife with Aviva, fronting first brand campaign
SINGAPORE — Singlife with Aviva, a leading homegrown financial services company, announces the appointment of Mediacorp Artiste, Pierre Png, as…
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Campaign Spotlight: VMLY&R Thailand and Line Shopping enlist ‘free superstar endorsers’ to make big noise for small businesses
BANGKOK, THAILAND — Global brand experience agency VMLY&R and super-app social commerce platform LINE SHOPPING have enlisted top-tier Thai superstars…
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Campaign Spotlight: The Open University looks to the future with bold new brand platform from Havas
LONDON, UK — The Open University, the UK’s largest university and pioneer of supported distance learning for more than 50…
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Campaign Spotlight: Balabala makes waves in fashion industry with virtual influencer ‘Gu Yu,’ created by Ogilvy Shanghai
SHANGHAI, CHINA — Balabala, a leading kids clothing label in China, recently revealed its new official brand ambassador Gu Yu,…
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Campaign Spotlight: ‘Perfection just doesn’t exist’ — Soursop and Nike launch Wimbledon campaign with Gen Z Icon Emma Raducanu
LONDON, UK — Nike’s new campaign for Wimbledon shows the real person behind tennis star Emma Raducanu — for the…
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Campaign Spotlight: Airtel Xstream Fiber’s ad by DDB Mudra offers solution to frustrated internet users
MUMBAI, INDIA — Broadband network Airtel Xstream Fiber has launched a new campaign to showcase its superior connection and service,…
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Campaign Spotlight: Aastey, India’s ‘first sustainable size-inclusive brand,’ launches brand film
MUMBAI, INDIA — Aastey, India’s first sustainable size-inclusive athleisure brand, unveiled its first-ever brand film giving a sneak peek of…
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Campaign Spotlight: Zee Sarthak marks womanhood festival ‘Raja Parba’ in partnership with L&K Saatchi and Saatchi
MUMBAI, INDIA — Every year, Orissa celebrates Raja Parba, a unique three-day celebration of womanhood that likens the menstrual cycle…
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