Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: Gay Games Hong Kong and DDB Group Hong Kong encourage all to ‘come out’ for the games
HONG KONG — Worldwide sport and cultural event Gay Games 11 Hong Kong (GGHK) is officially inviting anyone and everyone…
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Campaign Spotlight: Hornbach goes street style with a little help from Heimat Berlin
BERLIN, GERMANY — Crafted from materials available to buy in any HORNBACH store, the Sneakerpool — a pool in the…
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Campaign Spotlight: Cheil Worldwide uses gamification and snacks to fight ocean waste
SEOUL, SOUTH KOREA – Cheil Worldwide announced the launch of a new campaign “Seanack” that turns coastal waste into currency to…
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Campaign Spotlight: Home Box launches a collection for domestic workers with film ‘The Hidden Room’
DUBAI, UAE — Expat domestic workers are employed in many homes in the Middle East, but it is a segment…
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Campaign Spotlight: The Glitch and Love Depot are normalizing the topic of sexual pleasure in India
MUMBAI, INDIA — Digital-first creative agency, The Glitch, part of VMLY&R, has conceptualized and created an innovative digital campaign for…
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Campaign Spotlight: Ubank launches brand platform ‘That’s How you Money’ via Whitegrey
SYDNEY, AUSTRALIA — Australia’s first digital bank, ubank, has unveiled a new brand platform via creative technology company whiteGREY, highlighting…
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Campaign Spotlight: Parle Products launches 3 new commercials for the Bengali market
MUMBAI, INDIA — Parle Products, one of India’s leading manufacturers of biscuits and confectionery has launched three new TVCs for…
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Campaign Spotlight: Darlie Malaysia’s ‘Semangat Together’ feeds the Malaysian spirit with hope
KUALA LUMPUR, MALAYSIA — In April 2022, oral care brand Darlie Malaysia – together with its creative agency, FCB SHOUT…
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Campaign Spotlight: Louis XIII Cognac and Fred & Farid Los Angeles urge people to believe in time
LOS ANGELES, USA — Time is the raw material of liquor brand LOUIS XIII Cognac. Following “100 Years,” a two-part…
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Campaign Spotlight: Colgate Total’s latest ad supercharged by a 12-hour choose-your-adventure series
HONG KONG — Red Fuse, WPP’s integrated global team dedicated to serving Colgate-Palmolive, has launched the second installment of its…
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Campaign Spotlight: Gillette Venus drops an encore to its viral song, reminding everyone it’s okay to say ‘pubic’
BOSTON, USA — Nearly half of US women agree that it feels more accurate to use anatomical terms, like pubic,…
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Campaign Spotlight: ‘Teary-eyed and proud’ mothers thank Pampers for sharing the stories of single moms
MANILA, PHILIPPINES — Parenthood is hard work – but even more so when you’re a single mom. In the Philippines,…
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Campaign Spotlight: The future of joy is here — Jollibee showcases latest store innovations
MANILA, PHILIPPINES — Jollibee continues to level up the joy in customer experience and convenience by leveraging on new technology…
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