Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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MBCS, GWM Malaysia prove the Haval H6 HEV’s remarkable endurance in real time in latest campaign
KUALA LUMPUR, MALAYSIA — MBCS, the creative content practice under IPG Mediabrands, joined forces with GWM Malaysia to showcase the…
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Chicnutrix and Talented go full anime in their first skincare ad together
BANGALORE. INDIA – Picture a typical skincare ad. What do you see? Delicate poses, romantic close-ups, pristine visuals? Chicnutrix Glow…
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Dentsu Thailand puts Heineken back in the game with immersive football fan experiences
BANGKOK, THAILAND – When the UEFA Champions League kicks off, Thailand comes alive in the most unexpected ways. Leveraging this…
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CPF and McCann Worldgroup Singapore reframe retirement with ‘Plan Your Life Story’
SINGAPORE – The Central Provident Fund (CPF) Board and MoneySense, in collaboration with McCann Worldgroup Singapore, have launched the latest iteration…
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Duolingo’s owl enters the ring: Duo takes on Japan’s beloved mascots in sumo showdown
TOKYO, JAPAN – There are two major obsessions in Japanese culture: sumo wrestling and brand mascots. Now, an offbeat new…
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BBDO India and Mercedes-Benz turn dreams into motion with ‘Dream Days’
INDIA – Mercedes Benz India, in collaboration with Team X, part of BBDO India, has launched its latest festive campaign, “Dream…
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National Book Store and Leron Leron Sinta turn book shopping into a scavenger adventure
MANILA, PHILIPPINES — National Book Store, in collaboration with Leron Leron Sinta, is bringing a fresh twist to the way…
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Innocean Berlin, RSBC London are turning bedtime stories into free audiobooks for blind children
LONDON, UK – The Royal Society for Blind Children, London (RSBC) and Innocean Berlin have launched the Bedtime Donations app – a unique app that creates easy access to education and mental balance for visually impaired and blind children. Children with vision impairment face…
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Standard Chartered’s new global brand campaign backs the power of now
SINGAPORE – Standard Chartered has unveiled its latest global brand platform, “Now is your time,” a call to act with confidence in pivotal moments, backed…
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McDonald’s Hong Kong brings its first restaurant back to life in nostalgic micro-film
HONG KONG – McDonald’s Hong Kong is taking audiences back to where it all began, with a 10-minute micro-film that…
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FCB SHOUT reimagines Le Lumiere with ‘Every Sparkle Tells a Story’
KUALA LUMPUR, MALAYSIA – The Shout Group/FCB SHOUT has been appointed as the creative agency for the relaunch of Le…
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Heinz Thailand turns mispronunciations into a limited-edition sign of brand love with Shooting Stellar
BANGKOK, THAILAND – Instead of correcting Thai fans for saying “Hai,” “Henz,” or “Hern,” Heinz chose to celebrate every mispronunciation.…
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Edelman unveils “Go Mongolia,” a nation branding film that rallies Pride and Projects Global Ambition
SINGAPORE – Edelman has launched “Go Mongolia,” a stirring new national brand film that positions the country as both a proud cultural…
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