Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Vileda celebrates real-life flexibility in ‘Flexible Pets’ campaign by Herezie Milano
MILAN, ITALY — Vileda, a global leader in home cleaning, announces the launch of “Flexible Pets”, the new integrated campaign created…
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YDM Thailand, Makro turn corporate contracts into protection for small restaurants
BANGKOK, THAILAND – In business, contracts determine who survives. They define who gets credit, who negotiates pricing, who secures distribution,…
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Lifeblood, M+C Saatchi launch ‘Unlikely Version’ campaign celebrating the power of donation through music
AUSTRALIA – Australian Red Cross Lifeblood has unveiled a new fully integrated national campaign, the “Unlikely Version”, with M+C Saatchi,…
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adobo Picks February 2026: Global brands crafting connections, innovation, and tech
The month of February has proven to be a cornerstone for the global creative community, marked not only by the…
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B&Q ignites action with ‘Today We Do!’ platform by Leo UK
LONDON, UK – B&Q have today unveiled “Today We Do!”, a new integrated campaign and brand platform from Leo UK that encourages the nation…
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Dacia drives forward with a modern take on Its classic Logan
PARIS, FRANCE – Dacia unveils the new generation of its iconic sedan for Romania and Morocco: new Dacia Logan. A…
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TBWA\Singapore, Health Promotion Board spotlight Singapore’s Sodium Crisis
SINGAPORE – Singapore’s most beloved flavours are disappearing in plain sight. Hidden beneath familiar dishes lie an invisible threat that…
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Mumsnet calls for under 16 social media ban in new campaign
LONDON, UK — Mumsnet is calling for a ban on social media for under-16s with an uncompromising advertising campaign highlighting the…
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THE SHOUT GROUP, Tropicana Twister scale purpose-led festive platform across Malaysia
KUALA LUMPUR, MALAYSIA – This Ramadan and Raya, THE SHOUT GROUP and Tropicana Twister are bringing back their award-winning ‘Multiply the…
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KFC Thailand turns up the heat with slow burn ‘Angry BBQ WingZ’ campaign
BANGKOK, THAILAND — KFC Thailand has crafted a new kind of intensity with inspiration from a classic dining table debate where…
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Plus500 champions simplicity with ‘Trade with Clarity’ Asia campaign
SINGAPORE – Plus500, a leading global fintech group listed on the London Stock Exchange, has launched its new regional brand…
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Enigma reimagines ‘Here for Good’ with Newcastle Permanent’s new brand platform
AUSTRALIA – This week sees the launch of Newcastle Permanent’s new creative platform that builds on the brand’s long standing…
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St John Ambulance Victoria turns emergencies into ‘Emergency Charades’ in new Town Square campaign
MELBOURNE, AUSTRALIA – St John Ambulance Victoria has launched ‘Emergency Charades’, a new campaign from independent Melbourne agency Town Square highlighting…
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