Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Leo UK, Morrisons reward early risers with dawn-timed Hot Cross Buns campaign
LONDON, UK — Morrisons is celebrating its fresh Hot Cross Buns with a new campaign that rises with the sun, mirroring…
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Finland built a first-in-the-world biologically grounded AI system that lets expecting parents meet their future children
HELSINKI, FINLAND – Finland recruits an entire generation for its 100-year welfare study, Future Finland, by doing something unprecedented: letting…
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From insight to impact: HEINZ introduces ’The Ketchup Blast’ To enrich Songkran day omelettes
BANGKOK, THAILAND – Real or just a tease? HEINZ unveils its latest creative concept, “The Ketchup Blast,” designed to rescue…
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Blizzard launches ‘WoW Decor’ magazine featuring Brazilian creations in World of Warcraft housing
GLOBAL – As a special part of the launch of World of Warcraft: Midnight, the expansion that corresponds to the…
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Hyper-local creativity fosters real-world connections, according to LePub Singapore’s Stephan Schwarz and Heineken APAC’s SJ Heng
We live in an increasingly fragmented society where isolation is common, and communities continue to splinter. For brands — especially…
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Doritos reimagines Ronaldo’s 2002 haircut in ‘Triangle Theory’ campaign
SÃO PAULO, BRAZIL – In the summer of 2002, Brazil’s Ronaldo Nazário took the pitch with a haircut that would…
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VML Thailand turns Shield Insurance Broker’s hard sell into binge-worthy content
BANGKOK, THAILAND – Shield Insurance Broker partner with VML Thailand turns “After Sh*t Happens Service” into Thailand’s most addictive micro…
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See the ADFEST 2026 Grande Lotus winners
This year’s ADFEST Lotus Grande winners showcase a region unafraid to push boundaries — where technology meets humanity, culture drives…
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GIGIL, Factory 01 give burnt-out ACs a break in CoCo’s newest (and coolest) summer film
In a country like the Philippines, where summer heat is relentless and air-conditioning is nothing short of a lifeline, a…
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Pepsodent launches world-first ‘Dentfluencer’ academy in Indonesia
JAKARTA, INDONESIA – Unilever Indonesia’s oral care brand Pepsodent has launched TeethTalk Academy for Dentfluencers, the world’s first-of-its-kind social media…
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Lipton taps Ice-T to reclaim the peach emoji in #RespectThePeach campaign
LONDON, UK – Lipton Peach is arguably Lipton’s most iconic flavour. But in social culture the peach emoji currently does…
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Skinny turns phone calls into a new ad channel with prize-winning twist
AUCKLAND, NEW ZEALAND — What if your next phone call could win you a ride-on lawn mower… or even a brand-new…
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Cushelle, Publicis London launch world’s first flushable magazine
LONDON, UK – Publicis London and Cushelle have unveiled Porcelain, the world’s first flushable magazine which promises to level up the…
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