Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Prudential partners with R/GA to promote inclusive financial protection for diverse families
SINGAPORE — Prudential announced the launch of their latest campaign , “Made for Every Family,” a first-of-its-kind campaign that showcases…
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Campaign Spotlight: FCB India and Kinnect launch the return of Project Streedhan with a take on Anemia awareness in expecting mothers
MUMBAI, INDIA — In 2019, during the festival of Dhanteras, FCB Ulka and Kinnect launched Project Streedhan for DSM India,…
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Campaign Spotlight: Zepto hits a six at the IPL with its new campaign created by L&K Saatchi & Saatchi
MUMBAI, INDIA — Zepto, the 10-minute grocery delivery app, launched its latest brand campaign at the IPL this year. In…
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Campaign Spotlight: Zee Bangla partners L&K Saatchi & Saatchi to undo a social knot facing Bengali mothers
MUMBAI, INDIA — Zee Bangla has always celebrated womanhood in its myriad shades, inspiring viewers to script their life in…
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Campaign Spotlight: APL Apollo launches new brand campaign featuring Tiger Shroff
DELHI, INDIA – APL Apollo Pipes, the leading piping solutions company and the flagship brand of APL Apollo launched two…
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Campaign Spotlight: Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
ZAGREB, CROATIA — Croatia Insurance, Bruketa&Zinic&Grey, and Go2Digital created the AI Anxiety Meter – digital citylights measuring anxiety levels of…
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Campaign Spotlight: iProspect India & BIBA’s latest Mother’s Day campaign urges us to fulfill a mother’s bucket list
MUMBAI, INDIA — BIBA – the leading Indian wear brand, in partnership with iProspect India, has launched a powerful digital…
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Campaign Spotlight: Ogilvy & Amazon unbox real people and their stories
MUMBAI, INDIA — If there is one thing that every human being shares with everyone else, it is the ability…
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Campaign Spotlight: L’Oréal Paris X NEIWAI: It takes boldness to be nude
SHANGHAI, CHINA — L’Oréal Paris has joined hands with NEIWAI (内外)，a leading Chinese lingerie and loungewear lifestyle brand, to launch…
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Campaign Spotlight: Serviceplan Bubble and O2 build an interactive “Every Home” experience in Minecraft
HAMBURG, GERMANY — In December last year, Serviceplan Bubble and O2 demonstrated with ‘Every Home’ that O2 has the right…
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Campaign Spotlight: Reprise and Listerine bring mouths to life this Raya
KUALA LUMPUR, MALAYSIA — Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, has launched a campaign…
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Campaign Spotlight: Food chain to the blockchain: KFC and Entropia create 11 NFTs to honour their secret recipe
KUALA LUMPUR, MALAYSIA — Fried chicken brand, KFC Malaysia (operated by QSR Brands) today announced its exciting collaboration with three…
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Campaign Spotlight: Ninety One announces a new brand campaign, ‘Engineered for More’
MUMBAI, INDIA — Ninety One, one of India’s fastest-growing active lifestyle brands, has announced the launch of its new campaign…
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