Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Newly rebranded Discover Boating and Agency of Record, Cutwater, honor next generation of boaters
NEW YORK, USA – Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the…
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Campaign Spotlight: Scarecrow M&C Saatchi handcrafts a campaign as intricate as the craftsmanship (Karigari) of Rann of Kutch, for Reliance Jewels’ Rannkaar collection
MUMBAI, INDIA — There is a belief that the true magic of Rann of Kutch, cannot be captured in a…
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Campaign Spotlight: dtac once again champions local businesses by bridging them to its customer base through its revamped #Goodforall reward program
BANGKOK, THAILAND — Like all telco brands in Thailand, dtac which is one of Thailand’s leading networks, has a robust…
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Campaign Spotlight: Pilsen Extra and Grey Argentina have launched a moustache to save the beer
BUENOS AIRES, ARGENTINA — According to different studies, at least 1.2 million litres of beer are wasted every year as…
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Campaign Spotlight: World-famous Red Bull Athlete Dario Costa sets 5 World Records with ‘The Tunnel Pass Project’ by Serviceplan
VIENNA, AUSTRIA – On September 4, 2021 in Istanbul, World-famous Red Bull Athlete Dario Costa accomplished a hair-raising stunt in…
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Campaign Spotlight: Bond University and artist Mace Robertson launch Interactive micro-door installation via VMLY&R
BRISBANE, AUSTRALIA — Bond University and VMLY&R today announced the launch of a new ambient outdoor campaign. Four smaller-than-life interactive…
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Campaign Spotlight: Petbarn launches AW22 collection via Howatson+Company
SYDNEY, AUSTRALIA — Petbarn has partnered with Howatson+Company to launch its AW22 fashion range for dogs and cats. The campaign…
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Campaign Spotlight: Sid Lee Paris and PLUM inspire with striking new visual brand campaign
PARIS, FRANCE — In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM…
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Campaign Spotlight: Drama Queen agency has created a no-drama brand & communication for an anti-war charity foundation.
KYIV, UKRAINE – On February 24th, Russia invaded Ukraine. Since the first days of the war, everyone from huge charity…
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Campaign Spotlight: Milk + Honey United says “Ordinary be damned” for Lion’s James Squire
SYDNEY, AUSTRALIA — “Ordinary Be Damned” is the bold new brand platform for Lion’s James Squire, just launched by independent…
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Campaign Spotlight: Ladder and FRED & FARID Los Angeles release “Crocodile” spot as the second chapter of “So Good” campaign
LOS ANGELES, USA — Ladder, the company offering flexible life insurance in minutes, today released “Crocodile,” the second installation of…
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Campaign Spotlight: Hair Care brand drives gender inclusivity change in school curriculum for the first time in Pakistan’s history
LAHORE, PAKISTAN – Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on…
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Campaign Spotlight: adidas builds a glow-in-the-dark basketball court 232 meters above Dubai
DUBAI, UAE — Celebrating the latest Impossible Is Nothing chapter in Dubai, adidas built a basketball court 250m above Dubai…
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