Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: “Happy Travels, Singapore” from NTUC Income
SINGAPORE — BBH Singapore has created a new campaign for insurer NTUC Income to launch their new FlexiTravel Hourly Insurance…
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Campaign Spotlight: Cheil Worldwide India partners with EETech to tackle hospital bed shortage in India, with project showing innovative repurposing of Covid-19 medical waste
GURUGRAM, INDIA — Cheil WW India partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and…
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Campaign Spotlight: The different scenarios related to male suicide in Lucy & HAMLET’s campaign for The Flemish Centre for Suicide Prevention
BRUSSELS, BELGIUM — Research has shown that men tend to isolate themselves socially and emotionally, they do not recognise their…
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Campaign Spotlight: Hrithik Roshan & Chivas celebrate being ‘Made of Great Character’
MUMBAI, INDIA — Chivas welcomed Hrithik Roshan as its new brand ambassador with a captivating campaign, ‘Made of Great Character‘,…
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Campaign Spotlight: Darlie Malaysia inspires Malaysians to reconnect and rebuild together with the #SemangatTogether campaign
KUALA LUMPUR, MALAYSIA — It has been a little more than 2 years since COVID-19 hit Malaysian shores, subsequently sending…
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Campaign Spotlight: Digi and Naga DDB Tribal inspires Malaysians to return home to tradition this Hari Raya
KUALA LUMPUR, MALAYSIA — The challenges of the last two years have adversely affected and changed the dynamics of society.…
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Campaign Spotlight: Baskin-Robbins announces new brand identity
MASSACHUSETTS, USA — The new visual identity system would turn fans of yesterday into brand loyalists of today and capturing…
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Campaign Spotlight: Grab launches “Stories of Belief” on Viu in Indonesia
JAKARTA, INDONESIA — Indonesia was one of the worst-affected countries during Covid-19 in Southeast Asia. The pandemic destroyed lives and…
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Campaign Spotlight: Introducing Forest Springs: A cultural celebration of water at The Lexicon by MTArt artists, Iregular
BRACKNELL, UK — MTArt Agency, the world’s first artist agency, is excited to announce the world premiere of Iregular’s ‘As…
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Campaign Spotlight: Pringles launches ‘Stay in the Game’ campaign with binary code teaser
LONDON, UK — Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign…
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Campaign Spotlight: Publicis Luxe continues to accompany Cartier at Watches & Wonders 2022 (Genève March 30-April 5) and invites everyone to explore Cartier’s vision of time
GENEVA, SWITZERLAND — At Cartier, time is not only what is measured but what is treasure, something to make the…
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Campaign Spotlight: The Child Marriage Prevention Loan fighting child marriage in rural Bangladesh
DHAKA, BANGLADESH – Bangladesh has always held a high place in the world rankings when it comes to child marriage…
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Campaign Spotlight: Audi, BBDO Singapore & electriclime° launch the new RS 3 in a three-part series starring Leow Ju-Len, Claire Jedrek, & The Muttons
SINGAPORE — BBDO Singapore and electriclime° partnered with Audi to create a three-part digital content series to showcase their new…
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