MUMBAI, INDIA — This year, Kingfisher wanted to truly capture the mood and attention of the nation once more, by announcing their IPL association with a brand-new campaign – ‘Spread the Cheer!’, having brought good times for consumers over the years. The campaign conceptualised by Wunderman Thompson Bengaluru inspires fans to not just cheer for their favorite team, but to ‘Spread the Cheer’ amongst everyone and keep the good times going.
The last two years have been challenging and difficult for everyone with almost no reason to celebrate. With this year’s campaign, Kingfisher urges everyone to forget all the negativity around them and choose to cheer.
Wunderman Thompson Bengaluru ensured, crafting the correct sense of the campaign by lettering a groovy/young & energetic track – Dance down the track (composed by Ram Sampath) which further got translated into various celebratory hook-steps (Fist Bump / Elbow Bumps / High Fives / Chest Bumps) by involving various cricketing actions (Batting / Catching & Celebration shots) with a solo objective of spreading the cheer.
This season, Kingfisher has partnered with 3 of the most popular teams in the tournament – The Mumbai Indians, Royal Challengers Bangalore, and Lucknow Super Giants!
Wunderman Thompson Bengaluru has created 4 Films for this IPL Season, 3 respective team films and 1 combined film with all the cricket players across teams coming and dancing down the track together and having a good time.
The first commercial has gone live digitally and will be spread across a mix of Facebook, Instagram, and on OTT platforms.
Agency – Wunderman Thompson, Bengaluru Chief Creative Officer: Senthil Kumar
Sr.VP & Managing Partner: Kundan Joshee National Creative Director: Priya Shivakumar VP & EBD: Nitin Goyal
SVP & Executive Planning Director: Shweta Khosla AVP & Sr Creative Director: Sanjay Bhat Strategic Planning Director: Shazia Sattar Khan Client Servicing Director: Kanav Sharma Account Manager: Divya Adekar
Production House: 10 films
Director: Raylin Valles
Producer: Shouvik Basu