Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Marico’s SET WET & Taproot Dentsu launch an imaginative campaign featuring Ranveer Singh in a prehistoric avatar
MUMBAI, INDIA — Marico’s iconic men’s grooming brand – SET WET, in association with Taproot Dentsu, has launched an innovative…
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Campaign Spotlight: Havas Worldwide (Creative) India’s first TVC for Dabur Vita firmly establishes it as an immunity-building drink for children
MUMBAI, INDIA — Dabur, the leading Ayurveda healthcare brand, has made its foray into the health food drinks (HFD) category…
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Campaign Spotlight: VMLY&R and Ageas Federal Life Insurance use DeepFake AI to recreate 11-year old Sachin Tendulkar, inspire children to follow their dreams
MUMBAI, INDIA — Global brand and customer experience agency VMLY&R, unveiled an integrated campaign for Ageas Federal Life Insurance (AFLI)…
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Campaign Spotlight: Panenka and Ogilvy Social.Lab inspire football lovers to plant the goals of the future #PlantingGoals
AMSTERDAM, NETHERLANDS — Today, Ogilvy Social.Lab Amsterdam and Panenka, an independent football magazine, launch the tree-planting initiative, Planting Goals. An…
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Campaign Spotlight: To announce the next Global Climate Strike on March 25, Fridays For Future U.S. launches “We Don’t Care”
LOS ANGELES, USA — For Gen Z, climate change is personal. Within the short time they’ve spent on this earth,…
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Campaign Spotlight: “Long Live Fashion”: Puppets made from pre-loved clothing strut the catwalk in debut campaign by Droga5 London for sustainable fashion marketplace Vestiaire Collective
LONDON, UK — Fashion B Corp, Vestiaire Collective and Droga5 London have launched a new brand campaign to re-introduce their…
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Campaign Spotlight: This ninja-filled GOMO ad from Publicis JimenezBasic wants you to get ‘Mo Creds!
MANILA, PHILIPPINES — GOMO, the untelco telco with the data app in the Philippines, continues to roll out mobile data…
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Campaign Spotlight: The Divine Voice: A unique call to overcome vaccine hesitancy
BANGALORE, INDIA — Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population,…
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Campaign Spotlight: How .FUN makes business look better
NEW YORK, USA — If there’s one thing we can all agree on, it’s that the world needs more fun…
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Campaign Spotlight: Creative VR experience that tells the story of acid attack survivors receives royal reception at St. James’ Palace
LONDON, UK — McCann Health London and Studio Rx New York, both IPG Health companies, launch a new campaign for…
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Campaign Spotlight: NFT charity campaign asks people to make an ‘Indestructible Donation’ in solidarity with Ukraine
SYDNEY, AUSTRALIA — A community of local Ukrainian photographers and supporters have launched an NFT charity campaign “The Indestructible Donation”,…
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Campaign Spotlight: Swayam launches a campaign on the many faces of domestic violence
KOLKATA, INDIA — It’s normally heard that ‘home is the safest place for women’. But is it? One in three…
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Campaign Spotlight: Concern India Foudation and Ogilvy India launches The Divine Voice: A unique call to overcome vaccine hesitancy
MUMBAI, INDIA — Even as India rushes to reach its goal of vaccinating 100 percent of the eligible population, there…
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