Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Longchamp launches with FRED & FARID Los Angeles their new global brand plateform ‘très paris’
PARIS, FRANCE – Longchamp, the iconic French handbag and fashion brand, was seeking a new agency partner. After considering relationships with a number…
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Campaign Spotlight: BMB highlights the need for hope in a new brand campaign for The Children’s Society
LONDON, UK – The dangers for young people aged 10-18 facing abuse, neglect, and criminal exploitation and the impact of this…
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Campaign Spotlight: CJ WORX’s campaign “Whatever Happened…Search Boliden” shows unexpected ways to demonstrate power of the car battery
BANGKOK, THAILAND – Car battery brand Boliden’s comeback campaign leverages on Thailand’s strong market leader who has sales channels spread…
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Campaign Spotlight: Serviceplan Berlin brings the dark side of sugar in new campaign with metal band Risen from Shadows
BERLIN, GERMANY — With the release of their first music video on World Diabetes Day, the metal band ‘Risen from…
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Campaign Spotlight: Pantene and Grey New York launches “Family is #BeautifuLGBTQ” series to show the connections that make a family
NEW YORK, USA – Launching during National Adoption Month and created in partnership with Family Equality, Pantene’s new series tells…
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Campaign Spotlight: Love is messy in Plenty’s ‘Xmess’ Christmas campaign from AMV BBDO & Essity
LONDON, UK – Plenty is embracing mess this year with a campaign that bucks the conventions of festive advertising and gives…
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Campaign Spotlight: Nepali national newspaper redesigns masthead for Newari New Year Day
NEPAL – Nepal Samacharpatra, a leading national daily of Nepal, for the first time in history of media took a…
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Campaign Spotlight: Coca-Cola celebrates the magic of Christmas with new campaign; marks 100 years of advertising
MANILA, PHILIPPINES – Coca-Cola Philippines today launches a new campaign built around a festive TV ad, which brings to life…
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Campaign Spotlight: Kasikornbank Thailand and GREYnJ United Bangkok define ‘no stereotype’ for people in the real world
BANGKOK, THAILAND – The best products are almost always designed to work for people by enhancing their lives in the…
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Campaign Spotlight: After the year we’ve all had, Tesco says there’s no naughty list this Christmas
LONDON, UK – With 74%* of the nation saying they wanted to see light-hearted content in this year’s festive ad offering,…
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Campaign Spotlight: Pfizer and F5 Shanghai uses AI to generate Mozart’s Lost Symphonies
CHINA – What started as a simple brief for an employee recruitment campaign, resulted in a revolutionary musical experience that…
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Campaign Spotlight: Naga DDB Tribal and Digi inspires positivity through animated Deepavali tale
PETALING JAYA, MALAYSIA – In a year filled with tribulations that have gone on longer than many of us have…
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Campaign Spotlight: Apple celebrates the brilliant minds and honors STEM for students of color
CUPERTINO, CALIFORNIA – Iconic and influential minds are headlining Apple’s latest campaign made by TBWA Media Arts Lab. The ad…
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