Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Global beer brand Corona launches new original content series “Free Range Humans”
NEW YORK, USA – On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns…
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Campaign Spotlight: reboxed launches “F**K New” on Black Friday to reduce throwaway culture’s toxic e-waste
LONDON, UK – F**k New is a new, social campaign from re-commerce tech brand reboxed which is seeking to mobilise…
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Campaign Spotlight: Pedigree adoption films call on millennials to take a baby step into parenting
AUCKLAND, NEW ZEALAND – PEDIGREE, after finding that 83 percent of millennials were delaying parenting, has set out to create a…
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Campaign Spotlight: Sweetshop’s Mark Albiston directs heartwarming film for BNZ from Colenso BBDO
AUCKLAND, NEW ZEALAND – This year has changed the lives of so many New Zealanders, forcing us all to look…
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Campaign Spotlight: Pringles declares “Let’s Celebrate” in new Christmas campaign by Grey London
LONDON, UK – As winter approaches, Pringles is encouraging customers to celebrate those special indoor moments with a new campaign…
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Campaign Spotlight: Greenwich and GIGIL launches the most apologetic YouTube ads ever
MANILA, PHILIPPINES – Social media is loving Greenwich‘s latest funny YouTube spots, featuring two of their staff who are apologizing…
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Campaign Spotlight: ‘Abuse is Not Love’, BETC Etoile Rouge accompanies YSL Beauty in its fight against Violence
PARIS, FRANCE – According to the United Nations, a woman is killed by their partner every three days in the…
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Campaign Spotlight: Tinder and BBH India celebrates Gen Zs and redefining dating with new music video ‘In our Own Way’
INDIA – Tinder, the world’s most popular app for meeting new people, launches a digital-first montage film celebrating how young…
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Campaign Spotlight: BBH Singapore launches new app, Running Stories, dynamic audio stories you can run to
SINGAPORE – BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is…
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Campaign Spotlight: Jollibee and BBH Singapore launch interactive TikTok rom-com #JolliEverAfter
SINGAPORE – Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star…
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Campaign Spotlight: On a different Christmas, Paradais DDB presents its new spot for De Prati
GUAYAQUIL, ECUADOR – Thinking of how different this Christmas could be, Paradais DDB developed a campaign for De Prati that…
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Campaign Spotlight: METRO and Serviceplan call for support of the hospitality industry all over the world at Christmas
HAMBURG, GERMANY – The global COVID-19 pandemic has already led to high revenue losses in the hospitality industry this year. No…
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Campaign Spotlight: St. Luke’s, KP Snacks launch ‘Tyrrellbly, Tyrrellbly Tasty’ Christmas campaign
LONDON, UK – In Tyrrells’ first Christmas campaign for the brand, St Luke’s makes it clear that, no matter how…
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