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A social experiment for Indian women’s rights, CNN’s sustainability film, and dance moves for clean energy

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

A push for women’s choice by BharatMartimony for India’s Independence Day


In BharatMartimony’s latest activation by Wondrlab, three brides walked through the mall until they arrived on stage where one bride covered her eyes, the other covered her mouth, and the last covered her ears. On the screen behind them reads, “Even after 75 years of Independence, nearly three out of four Indian women are not free to see, talk or hear about their life partner, before marriage.” It ended with the call to action to advocate for women’s choice, emphasizing that a truly happy Independence Day isn’t complete without giving women power over their own lives.

CNN and Samsung’s use of tech for a better world

The first film in CNN and Samsung’s global “Tech for Good” campaign is a feature on Rob Wilson who runs Ghost Fishing New Zealand (GFNZ), a volunteer organization dedicated to removing ghost gear from coastal waters. As the film follows Rob on his day-to-day, it captures just how well technology can be incorporated into ventures that make the world better, from its assistance in GFNZ’s communications and processes to the fact that the recycled plastics made from discarded nets are repurposed as components of Samsung’s Galaxy S22 series.

JCDecaux’s introduction of Wangaratta to the people of Melbourne

For the Rural City of Wangaratta Council’s recent tourism campaign, JCDecaux doesn’t just tell people to visit the city. Rather, it brought Wangaratta to the people of Melbourne. With this immersive activation, people were able to get a taste of the wonders of the Rural City of Wangaratta without having to leave Southern Cross Station. Through VR experiences of the destination’s scenery, interactive live streams from a series of leading Australian wineries, and other activities, the activation reminded Melbourne that the perfect escape is just hours away.

Mahindra Racing and BBH India combine dance and clean energy

As part of Mahindra Racing’s commitment to sustainability, it tapped BBH India to help create a campaign that highlighted the power of clean energy. This resulted in an activation in the Potters Field Park in London where Mahindra Racing invited people to dance on an interactive stage that instantly converted the kinetic energy generated from people’s movements into electricity. This not only allowed people to be part of generating clean energy in a fun and engaging way, but it also made clean energy’s positive impact visible and tangible to those participating.

A sign to “press play” on life by FWD Group

FWD Group’s latest campaign encourages people to stop delaying the things that will make them happy in life. The film by TBWA\ Singapore shows various people breaking free from their usual routine to pursue their passions and goals — from leaving a career to follow their dreams to traveling to reconnect with loved ones — and highlights how getting the right insurance can be the security and push one needs to pursue the big changes they want to make in life.

Here’s a look back at adobo magazine’s weekly campaign picks. 

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