Samsung
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Campaign Spotlight
Galaxy AI takes center stage in Samsung Galaxy S25 Series’ global campaign with BBH Singapore
SINGAPORE, SINGAPORE – BBH Singapore has created the global launch campaign for the Samsung S25 Series, with a focus on positioning Galaxy…
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Campaign Spotlight
EE and Saatchi & Saatchi invites consumers to get more out of getting out with the Samsung Galaxy S25 Ultra
LONDON, UK – EE, the UK’s number one network, is redefining the great outdoors with its latest campaign, launched in…
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Technology
Samsung Galaxy S25 series sets the standard of AI phone as a true AI companion
SAN JOSE, USA – Samsung Electronics Co., Ltd. today announced the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25, setting a new…
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Brand & Business
Samsung TV Plus launches in Southeast Asia, offering free streaming TV
MANILA, PHILIPPINES — Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) service, which delivers free, instant access to a wide…
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Campaign Spotlight
Samsung partakes in Nepal festivities with new brand film for Dashain that celebrates family and love
KATHMANDU, NEPAL — Samsung has touched the hearts of Nepali audiences with its Dashain Brand Film, celebrating the essence of family,…
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Events
Fifth Wall announces annual festival ‘Edition V: The body is home’
MANILA, PHILIPPINES — Every October, FIFTH WALL gathers movement-minded creatives at its annual festival: FIFTH WALL FEST. Titled “Edition V: The…
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Campaign Spotlight
Samsung and BBH Singapore show the playful side of fitness with Galaxy Health and AI
SINGAPORE — Samsung’s new global campaign from creative agency BBH Singapore, featuring Samsung Health and Galaxy AI, tells the story…
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Technology
Samsung Philippines sponsors Manila Marathon and Cebu Half-Marathon with Galaxy Watch
CEBU / MANILA, PHILIPPINES — Home appliance company Samsung Philippines is helping Filipinos break through their fitness limits as the…
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Technology
Samsung bolsters photography capabilities with the Galaxy S24 Ultra’s cutting-edge hardware and tools
MANILA, PHILIPPINES — Pro-grade photos are no longer reserved for professional photographers with big cameras and even bigger lenses. That’s because…
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Campaign Spotlight
Cheil WW Benelux puts up a ‘Galaxy Space Squat’ machine for Samsung, gamifying the workout experience
AMSTERDAM, THE NETHERLANDS — Basic-Fit and Samsung have created “Galaxy Space Squat,” an interactive fitness experience that turns gym-goers into human…
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Awards News
MAD Stars 2024: See this year’s winners, with Dentsu and Impact BBDO claiming Grand Prix of the Year
MANILA, PHILIPPINES — MAD Stars, the international conference celebrating excellence in creativity, marketing, and advertising, returned with an enhanced iteration…
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Campaign Spotlight
Samsung celebrates openness in time for the Olympics with ‘The Openness Medal’
MANILA, PHILIPPINES — To drive engagement with Gen Z audiences around Samsung’s Paris 2024 theme, Samsung has created “The Openness…
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Campaign Spotlight
Through an exhibit, Cheil Worldwide and Samsung ‘bid farewell’ to housework thanks to AI appliances
SEOUL, SOUTH KOREA — Samsung has launched a new campaign in South Korea highlighting the true value of using AI…
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