TBWA
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Awards News
TBWA\Hakuhodo, FP7 McCann lead MAD STARS 2026 with Grand Prix of the Year wins with ‘Radio Time Machine’, ‘Recipe for Change’,
MAD STARS 2026 announced this year’s winners at its Awards Show in Busan on 28 August. The top honors went…
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Design
DXD brings Design by Disruption to life through TBWA’s new global identity
TBWA – The Disruption Company has unveiled a new global visual identity created by DXD, its global design discipline, marking…
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People
TBWA\Group Singapore appoints Mandy Wong as Chief Executive Officer
SINGAPORE – TBWA\Group Singapore has promoted Mandy Wong to Chief Executive Officer, following her role as President since 2022. The appointment recognizes Mandy’s…
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Campaign Spotlight
Melanie Marquez Spoofs Herself in My CBC App Video
MANILA, PHILIPPINES – From the time she entered the limelight, Melanie Marquez has stood out – standing at 5’11”, the multi-awarded…
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Campaign Spotlight
TBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign
SHANGHAI, CHINA – In recent years, there has been a renewed interest in traditional Chinese culture, inspiring people to rediscover…
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Campaign Spotlight
Odido & TBWA takes sports branding to a new heartfelt place with The Meaningful Logo
TILBURG, NETHERLANDS — Dutch telecom company Odido & TBWA is flipping the script on traditional sports sponsorship with an innovative…
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Campaign Spotlight
Hong Kong brands and influencers proudly proclaim ‘Hong Kong Never Normal’ with TBWA
HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live…
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People
TBWA names Erin Riley as Global CEO and appoints Erwan Guillou as Global CFO
NEW YORK, USA — TBWA, the Disruption Company, has named a new global leadership team for 2025. US CEO Erin…
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Brand & Business
Omnicom aligns leading agencies under new Omnicom Advertising Group
NEW YORK, USA — Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO,…
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Awards News
All the Asian agencies that made the 2024 Cannes Lions Film cut
CANNES, FRANCE — Film Lions form the backbones of the Cannes Lions Awards, with winners in this category often representing…
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Campaign Spotlight
Philips and TBWA\ HK tap lookalike celebrities to highlight not all electric toothbrushes are the same
HONG KONG — Philips, in partnership with TBWA\Hong Kong, has launched “Philips Sonicare, An Ultimate Oral Care,” a tongue-in-cheek campaign…
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Awards News
Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
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Campaign Spotlight
Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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