TBWA
-
Campaign Spotlight
Odido & TBWA takes sports branding to a new heartfelt place with The Meaningful Logo
TILBURG, NETHERLANDS — Dutch telecom company Odido & TBWA is flipping the script on traditional sports sponsorship with an innovative…
Read More » -
Campaign Spotlight
Hong Kong brands and influencers proudly proclaim ‘Hong Kong Never Normal’ with TBWA
HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live…
Read More » -
People
TBWA names Erin Riley as Global CEO and appoints Erwan Guillou as Global CFO
NEW YORK, USA — TBWA, the Disruption Company, has named a new global leadership team for 2025. US CEO Erin…
Read More » -
Brand & Business
Omnicom aligns leading agencies under new Omnicom Advertising Group
NEW YORK, USA — Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO,…
Read More » -
Awards News
All the Asian agencies that made the 2024 Cannes Lions Film cut
CANNES, FRANCE — Film Lions form the backbones of the Cannes Lions Awards, with winners in this category often representing…
Read More » -
Campaign Spotlight
Philips and TBWA\ HK tap lookalike celebrities to highlight not all electric toothbrushes are the same
HONG KONG — Philips, in partnership with TBWA\Hong Kong, has launched “Philips Sonicare, An Ultimate Oral Care,” a tongue-in-cheek campaign…
Read More » -
Awards News
Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
Read More » -
Campaign Spotlight
Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
Read More » -
Press Release
TBWA’s Next unit gains momentum in 2024 with Mikko Pietilä appointed Regional CCXO
HELSINKI, FINLAND — In 2024, the TBWA collective is building up its NEXT unit, which focuses on the experiential marketing…
Read More » -
Campaign Spotlight
Nissan India’s unprecedented integration with Zomato enhances brand visibility during World Cup
MUMBAI, INDIA — As cricket fever sweeps across India during the ICC Cricket World Cup, automobile brand Nissan India embarked…
Read More » -
Awards News
Gigil and Bates Chi&Partners lead Philippine finalists at 2023 APAC Effie Awards
SINGAPORE — The Philippines continues to make its mark on the international stage with multiple entries named as finalists at…
Read More » -
Insight
TBWA Asia’s Halal Wave unpacks the Muslim community’s approach to love and dating in its latest report
KUALA LUMPUR, MALAYSIA — In the digital age, love is just a swipe away. Dating behaviors have also changed post-pandemic,…
Read More » -
Insight
TikTok and TBWA tackle the potentials of storytelling in the emerging marketing landscape
SINGAPORE — TikTok and TBWA announced the release of a new whitepaper titled, “Storytelling in the Next Creative Renaissance,” which takes an in-depth look…
Read More »
