TBWA
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Campaign Spotlight
Melanie Marquez Spoofs Herself in My CBC App Video
MANILA, PHILIPPINES – From the time she entered the limelight, Melanie Marquez has stood out – standing at 5’11”, the multi-awarded…
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Campaign Spotlight
TBWA Group China Brings New Rhythm to Ancient Tradition with “Towel Percussion” Campaign
SHANGHAI, CHINA – In recent years, there has been a renewed interest in traditional Chinese culture, inspiring people to rediscover…
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Campaign Spotlight
Odido & TBWA takes sports branding to a new heartfelt place with The Meaningful Logo
TILBURG, NETHERLANDS — Dutch telecom company Odido & TBWA is flipping the script on traditional sports sponsorship with an innovative…
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Campaign Spotlight
Hong Kong brands and influencers proudly proclaim ‘Hong Kong Never Normal’ with TBWA
HONG KONG — Is Hong Kong back to normal? It’s a question that continues to be asked of people who live…
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People
TBWA names Erin Riley as Global CEO and appoints Erwan Guillou as Global CFO
NEW YORK, USA — TBWA, the Disruption Company, has named a new global leadership team for 2025. US CEO Erin…
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Brand & Business
Omnicom aligns leading agencies under new Omnicom Advertising Group
NEW YORK, USA — Omnicom has announced the formation of Omnicom Advertising Group (OAG), a new global organization aligning world-class creative networks BBDO,…
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Awards News
All the Asian agencies that made the 2024 Cannes Lions Film cut
CANNES, FRANCE — Film Lions form the backbones of the Cannes Lions Awards, with winners in this category often representing…
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Campaign Spotlight
Philips and TBWA\ HK tap lookalike celebrities to highlight not all electric toothbrushes are the same
HONG KONG — Philips, in partnership with TBWA\Hong Kong, has launched “Philips Sonicare, An Ultimate Oral Care,” a tongue-in-cheek campaign…
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Awards News
Gigil, MullenLowe Treyna, and TBWA\SMP win big at the final Adfest Lotus Awards
MANILA, PHILIPPINES — To culminate this year’s program, ADFEST held the second Lotus Awards night, where 1,587 entries were received…
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Campaign Spotlight
Bahay Tuluyan and TBWA\SMP warn parents: Your child might be talking to an online predator— are you aware?
MANILA, PHILIPPINES — “Did you know that there is a very high probability that your kid has talked to or…
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Press Release
TBWA’s Next unit gains momentum in 2024 with Mikko Pietilä appointed Regional CCXO
HELSINKI, FINLAND — In 2024, the TBWA collective is building up its NEXT unit, which focuses on the experiential marketing…
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Campaign Spotlight
Nissan India’s unprecedented integration with Zomato enhances brand visibility during World Cup
MUMBAI, INDIA — As cricket fever sweeps across India during the ICC Cricket World Cup, automobile brand Nissan India embarked…
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Awards News
Gigil and Bates Chi&Partners lead Philippine finalists at 2023 APAC Effie Awards
SINGAPORE — The Philippines continues to make its mark on the international stage with multiple entries named as finalists at…
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