Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: New year, new goals made possible with HSBC 1.23 Go Goal Day by Wunderman Thompson Hong Kong
HONG KONG — The new year is a time of hope. At the start of the year, HSBC has launched…
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Campaign Spotlight: Tiger Beer and PMC roar into the Metaverse, supporting the creative industry through ‘The Tiger Archives’ NFT collection
KUALA LUMPUR, MALAYSIA – Tiger Beer, the number one international premium beer in Asia, and Malaysian streetwear pioneer PMC (Pestle…
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Campaign Spotlight: FCB Malaysia and Spritzer serve up auspicious dishes and wishes for Chinese New Year
KUALA LUMPUR, MALAYSIA — Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the…
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Campaign Spotlight: Specsavers launches ‘That’s Specsavers Love’, directed by PRETTYBIRD’s Matt Piedmont
LONDON, UK — Specsavers has launched its first integrated marketing campaign in Canada, with a 45-second spot created for Canada…
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Campaign Spotlight: Grey London’s cyberflashing campaign for Brook triggers debate in parliament
LONDON, UK — A cyberflashing debate took place in parliament, thanks to a hard-hitting campaign launched in September by Brook,…
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Campaign Spotlight: Chef Karim Bourgi and MullenLowe MENA send chocapologies on behalf of the internet
DUBAI, UAE — The internet could aptly be described as the cruelest playground in the world where trolls bully perfect…
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Campaign Spotlight: Bacon’s Martin de Thurah directs rescue mission for Danish Defence
LONDON, UK — Sometimes, tension can be a more effective filmic tool than the action itself. Case in point: The…
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Campaign Spotlight: In new UN and SUPERBRIGHT campaign, the youth of today are the architects of tomorrow
LONDON, UK — In 2020, the United Nations (UN) published The ‘State of Global Peace and Security’, a report by…
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Campaign Spotlight: Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
SINGAPORE — Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another…
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Campaign Spotlight: Digi and Naga DDB Tribal continue reflecting the true pulse of society for Chinese New Year
KUALA LUMPUR, MALAYSIA – As a nation experiencing an emotional rollercoaster in overcoming the pandemic, it remains important for all…
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Campaign Spotlight: Unity in Diversity: The Apurva Kempinski Bali debuts a new brand campaign, celebrating the mystical stories of Indonesia
NUSA DUA, INDONESIA – The Apurva Kempinski Bali unveils its 2022 brand campaign entitled ‘Unity in Diversity’ – a celebration…
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Campaign Spotlight: Grey Singapore’s CNY Film for MCI – The Visitor List: Chinese New Year celebrations do not have to be big to be meaningful
SINGAPORE — Grey Singapore has collaborated with the Ministry of Communications and Information (MCI) to launch a warm and light-hearted…
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Campaign Spotlight: Manulife’s new digital short, “Firsts,” encourages Filipinos to face the year with renewed hope and opportunities
MANILA, PHILIPPINES – Insurance company Manulife Philippines recently launched its newest digital short film, “Firsts,” which encourages Filipinos to remain…
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