Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Klarna teams up with the Chicago Bulls to launch multi-year experiential partnership
NEW YORK, NY — Klarna today announced it is teaming up with the Chicago Bulls, the legendary franchise of the…
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Campaign Spotlight: National Library Board and Ogilvy invites Singaporeans to pick a haiku, discover a book
SINGAPORE — The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for…
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New Business: ASC launches pioneer rebranding, awareness campaign; Octopus & Whale wins mandate
MANILA, PHILIPPINES — The Philippine advertising industry’s self-regulatory body, the Ad Standards Council, sets in motion its first full strategic…
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Campaign Spotlight: On presents “Black Ice” — A short film celebrating the life and adventures of Africa’s first Olympic skeleton racer
ZURICH, SWITZERLAND — Did you ever wonder what it would be like to reach speeds of 90mph (135kph) head-first on…
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Campaign Spotlight: Droga5 London’s global Amazon Alexa campaign ‘Prom’
LONDON, UK — In the latest campaign for Amazon Alexa, Droga5 London takes viewers on a journey of love, music,…
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Campaign Spotlight: FENDI takes over landmark buildings worldwide lighting them up with its iconic yellow
ROME, ITALY — On the evening of Nov. 18, 2021, FENDI Artistic Directors Kim Jones, Silvia Venturini Fendi, and Delfina…
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Campaign Spotlight: An Harp gives voice to water to transmit a message of global awareness, in a creation by Oniria\TBWA for H2O Sounds of Water Orchestra
ASUNCIÓN, PARAGUAY — Water crisis is part of the world agenda in search of sustainability. It is a problem that…
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Campaign Spotlight: KFC Thailand unveils the New Ye[AR] Celebration Bucket
BANGKOK, THAILAND — ‘New Year without celebrations is like a fried chicken that isn’t crispy.’ – KFC This year, many…
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Campaign Spotlight: Girls, Not Mothers: The movement develops a campaign to fight against forced motherhood in Latin America and chooses Planta as its agency
BUENOS AIRES, ARGENTINA — ‘Girls, Not Mothers’, a regional movement in favor of the rights of Latin American girls founded…
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Campaign Spotlight: The Norwegian Postal Service runs in the footsteps of movie giants
COPENHAGEN, DENMARK — “My mama always said: Life is like a postbox; you never know what’s inside.” Three hundred and…
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Campaign Spotlight: In new campaign by Scarecrow M&C Saatchi, Mrunal Thakur is NAIR India’s first brand ambassador
MUMBAI, INDIA — Recently expanding its footprint in India, #1 Hair removal cream, wax, depilatory in the US; the NAIR…
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Campaign Spotlight: Shanghai Municipal Government and Ogilvy Shanghai create the Care Codes to help reconnect 140 million elderly to the digital world
SHANGHAI, CHINA — From buying groceries and booking a train ticket to making a medical appointment and hailing a taxi,…
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Campaign Spotlight: Behind the making of the Jollibee Chick’nwich with BBH Singapore
MANILA, PHILIPPINES—Jollibee is a household name in the Philippines. From its signature Chickenjoy to the everyday Yumburger, it has every…
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