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Campaign Spotlight

Campaign Spotlight: Droga5 London’s global Amazon Alexa campaign ‘Prom’

LONDON, UK — In the latest campaign for Amazon Alexa, Droga5 London takes viewers on a journey of love, music, and nostalgia. Preceded by three other spots, Ironing, Opera, and Pompeii, Prom tells the story of a couple who has grown together through the years. Sending a sentimental message, the film also showcases how Alexa-enabled devices can help anyone, regardless of age or ability, do almost anything with their voice.

In Prom, we go back in time to see a young man in a tuxedo enter a 1950s Prom. The classic track ‘I Only Have Eyes For You’ by The Flamingos plays in the background as he walks over to a girl. As the couple dance under the lights, we see them transition to their older selves, and then into the present day. Now in their 70s, we see them dancing to that same song at home, just like they did at their Prom all those years ago.

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As the song comes to an end, we realise that the women’s memory of the event seems to fade with it. Her partner asks Alexa to play their favourite song again, and the music and associated memories bring a light back to her eyes as she remembers their first dance once again.

CREDITS

CLIENT

Amazon Global Chief Creative Officer: Simon Morris
Amazon Executive Director of Global Creative: Jo Shoesmith
Amazon Group Creative Director: Colin Gaul

AGENCY

Chief Creative Officer: David Kolbusz
Executive Creative Director: Shelley Smoler
Creatives: Ethan Bennett, Liam Crerar
Managing Director: Heather Cuss
Account Director: Max Levine
Senior Account Manager: Rob Henderson
Head of Strategy: Damien Le Castrec
Head of Production: Chris Watling, Peter Montgomery
Agency Producer: Josh Sanders
Agency Assistant Producer: Manon Rees

PRODUCTION

Production Company: Park Pictures, LA
Director: Lance Acord
Executive Producer: Stephen Brierley
Producer: Caroline Kousidonis
DoP: Lance Acord

EDIT

Agency: Trim
Editor: Paul Hardcastle
Assistant Editor: Ben Elkaim
Producer: Noreen Khan

POST PRODUCTION

Agency: Time Based Arts
Executive Producer: Sian Jenkins
Head of Production: Josh Robinson
Producer: Sean Ewins
CD / Shoot Supervisor: Robert Olsson
2D Lead Artist: Sheldon Gardner
2D Artists: Adam Fenwick, Jamie Crofts, Matt Shires, Ollie Ramsey, Ralph Briscoe, Sarah Breakwell
3D Lead Artist: Guillaume Heussler
Colourist: Daniel De Vue
Colour Assist: Ale Amato / Corey Martinez / David Oh

SOUND

Agency: String & Tins
Sound Design: Lawrence Kendrick
Audio Post Producer: Eimear Gorey

MUSIC

Composers: Robert Miller
Music Company: Random Order

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