Amazon
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Campaign Spotlight
Brazilian Amazon gains its own unique brand to boost tourism and sustainable initiatives
One of the richest, most diverse and symbolic territories in the world, the Brazilian Legal Amazon gains, for the first…
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Brand & Business
Amazon brings its e-commerce platform to Roblox
NEW YORK, USA – Amazon launches sales of real-world products on Roblox for the first time with a new shoppable gaming experience created by game…
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Campaign Spotlight
AlmapBBDO and Amazon empties library shelves to highlight lack of Black literary representation
SAO PAOLO, BRAZIL — The Latin America Memorial Library in São Paulo recently opened its doors to an astonishing sight:…
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Insight & Intelligence
WARC’s latest study reports that global advertising spending will top $1 trillion this year
LONDON, UK — A new study from WARC, the experts in marketing effectiveness, has found that global advertising spending is…
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Featured
Joji Jacob on judging for this year’s Innovation category at Cannes Lions: ‘We’re on the cusp of something bigger’
Joji Jacob CANNES, FRANCE — At the Cannes Lions Festival of Creativity, the Innovation Lions is a highly anticipated category…
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Insight & Intelligence
WARC Media explores retail media’s surge and challenges
LONDON, UK — The rise of Retail Media in the advertising landscape has been speedy. Its global advertising is poised to reach $128.2 billion…
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Insight & Intelligence
The Age of Cynicism and the rise of personal purpose, outlined by Havas’ Meaningful Brands 2023 study
MUMBAI, INDIA — The latest edition of Havas‘ proprietary Meaningful Brands 2023 report reveals how consumers have moved from being cynical…
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Insight & Intelligence
Insight: Amazon, TikTok and Spotify top Kantar’s rankings for most preferred ad environments
LONDON, UK — Data analytics and brand consulting company Kantar has identified ecommerce platform Amazon as the global media brand…
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Campaign Spotlight
Campaign Spotlight: Luxury Stores at Amazon presents ‘Luxury, with a smile’ by Fred & Farid Los Angeles
LOS ANGELES, USA — In collaboration with creative agency FRED & FARID Los Angeles, Luxury Stores at Amazon has released…
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Campaign Spotlight
Campaign Spotlight: Ogilvy & Amazon unbox real people and their stories
MUMBAI, INDIA — If there is one thing that every human being shares with everyone else, it is the ability…
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Awards News
Awards: Cannes Lions announces 2022 jury members
CANNES, FRANCE — Cannes Lions has announced its 2022 jury line-up of global experts, selected to define the global benchmark…
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Campaign Spotlight
Campaign Spotlight: Bridgestone partners with WATConsult to drive Voice Advertising on Amazon’s Alexa Platform
MUMBAI, INDIA — Audio advertising has captivated listeners for almost a century. However, unlike the past, today brands of all…
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Campaign Spotlight
Campaign Spotlight: Amazon SG keeps it real with Crazy Rich Asian spin-off featuring original film’s extras
SINGAPORE – This Chinese New Year, against the usual tide of celebrity brand commercials and sale shoutouts, Amazon Singapore champions…
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