Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: The Family Amsterdam, WOMEN Inc., and BrandedU call out that there are more CEOs called Peter than female CEOs full stop in Netherlands
AMSTERDAM, NETHERLANDS — A new campaign calls on women in The Netherlands to change their names to Peter on LinkedIn…
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Campaign Spotlight: Astro shines a light on the plight of local performance artists
KUALA LUMPUR, MALAYSIA – When businesses, artists and performers were hit by pandemic lockdown restrictions, most struggled to make ends…
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Campaign Spotlight: New year, new goals made possible with HSBC 1.23 Go Goal Day by Wunderman Thompson Hong Kong
HONG KONG — The new year is a time of hope. At the start of the year, HSBC has launched…
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Campaign Spotlight: Tiger Beer and PMC roar into the Metaverse, supporting the creative industry through ‘The Tiger Archives’ NFT collection
KUALA LUMPUR, MALAYSIA – Tiger Beer, the number one international premium beer in Asia, and Malaysian streetwear pioneer PMC (Pestle…
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Campaign Spotlight: FCB Malaysia and Spritzer serve up auspicious dishes and wishes for Chinese New Year
KUALA LUMPUR, MALAYSIA — Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the…
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Campaign Spotlight: Specsavers launches ‘That’s Specsavers Love’, directed by PRETTYBIRD’s Matt Piedmont
LONDON, UK — Specsavers has launched its first integrated marketing campaign in Canada, with a 45-second spot created for Canada…
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Campaign Spotlight: Grey London’s cyberflashing campaign for Brook triggers debate in parliament
LONDON, UK — A cyberflashing debate took place in parliament, thanks to a hard-hitting campaign launched in September by Brook,…
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Campaign Spotlight: Chef Karim Bourgi and MullenLowe MENA send chocapologies on behalf of the internet
DUBAI, UAE — The internet could aptly be described as the cruelest playground in the world where trolls bully perfect…
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Campaign Spotlight: Bacon’s Martin de Thurah directs rescue mission for Danish Defence
LONDON, UK — Sometimes, tension can be a more effective filmic tool than the action itself. Case in point: The…
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Campaign Spotlight: In new UN and SUPERBRIGHT campaign, the youth of today are the architects of tomorrow
LONDON, UK — In 2020, the United Nations (UN) published The ‘State of Global Peace and Security’, a report by…
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Campaign Spotlight: Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
SINGAPORE — Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another…
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Campaign Spotlight: Digi and Naga DDB Tribal continue reflecting the true pulse of society for Chinese New Year
KUALA LUMPUR, MALAYSIA – As a nation experiencing an emotional rollercoaster in overcoming the pandemic, it remains important for all…
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Campaign Spotlight: Unity in Diversity: The Apurva Kempinski Bali debuts a new brand campaign, celebrating the mystical stories of Indonesia
NUSA DUA, INDONESIA – The Apurva Kempinski Bali unveils its 2022 brand campaign entitled ‘Unity in Diversity’ – a celebration…
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