Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Sino Malls present Valentine’s Day initiative “Love in the City” one-minute love note on 4000m2 LED wall of Tsim Sha Tsui Centre & Empire Centre “Love You” message in different languages for all to send their love
HONG KONG – Here comes the chance to make a grand gesture this Valentine’s Day! Organised by six Sino Malls…
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Campaign Spotlight: NCPC’s anti-scam campaign uses emotion to reach Singaporeans
SINGAPORE — The National Crime Prevention Council of Singapore (NCPC), together with Ogilvy Singapore, have launched their latest anti-scam awareness…
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Campaign Spotlight: Is your destiny written in a bag of potato chips? Lay’s Taiwan and Leo Burnett Taiwan use AI and potato chips to predict your New Year fortunes
TAIWAN — Lay’s and Leo Burnett Taiwan are using artificial intelligence to help people predict their fortunes in the Year…
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Campaign Spotlight: Grey New York and Frank’s RedHot® unveil first-ever edible NFT
MARYLAND, USA — Frank’s RedHot® released its first-ever “edible NFT” and spoof cryptocurrency “Bonecoin” to celebrate the favorite game-day snack…
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Campaign Spotlight: ICYMI: Moving safely forward with McDonald’s new Feel Good, Feel Safe video
MANILA, PHILIPPINES — As the country slowly eases restrictions after the pandemic’s recent surge, the health and safety of everyone…
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Campaign Spotlight: Pringles launches new mind popping campaign with Grey
LONDON, UK — Pringles is launching a new marketing campaign to connect with fans of the crisps who love expressing…
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Campaign Spotlight: First Choice creates the first commercial made in the “Metaverrrrrr” by Leo Burnett Thailand
BANGKOK, THAILAND – The coming of the Metaverse has been a hot topic for younger generations across the globe, so…
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Campaign Spotlight: Ourtime and Steve invite singles over 50 to write their own destiny
PARIS, FRANCE — The favourite dating site for singles over 50 is back with a new campaign, with agency, Steve,…
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Campaign Spotlight: Gillette returns to the Super Bowl via new commercial by Grey New York
NEW YORK, USA — Procter & Gamble’s Gillette launches a new GilletteLabs Exfoliating Bar shaving innovation during the Super Bowl…
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Campaign Spotlight: Now’s a good time Krud! The Secret Little Agency celebrates the enduring goodness of Cambodian culture
PHNOM PENH, CAMBODIA – Bursting with Cambodia’s infectious positivity, The Secret Little Agency (TSLA) launches a brand new beer that…
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Campaign Spotlight: Costa selects Herezie for its European communication
PARIS, FRANCE — After an international pitch, Costa chose Herezie to work on its new strategic and creative approach for…
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Campaign Spotlight: Superdrug launch new Itty Titty campaign to encourage 18-35 year olds to check their breasts
LONDON, UK — With nearly two thirds (64%) of women aged 18-35 years old not checking their chests regularly every…
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Campaign Spotlight: HSBC Bank USA finds “the luckiest red” just in time for Lunar New Year
SAN FRANCISCO, USA — In honor of Lunar New Year – a holiday observed by Asian and Pacific Island countries…
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