Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Technology: Fastrack unveils its first smart watch, Reflex VOX and on boards Rohit Saraf to connect with the GenZ
MUMBAI, INDIA – Urban youth brand Fastrack announces the launch of its first ever smart watch Reflex VOX with a…
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Campaign Spotlight: TUMI recruits elite footballer Son Heung-Min to launch the next generation of Alpha Bravo
HONG KONG — TUMI launches the latest evolution of its iconic Alpha Bravo collection with celebrated international footballer, Son Heung-Min.…
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Campaign Spotlight: Superunion celebrates the Year of the Tiger with a generative “Lucky Cat” game
HONG KONG – To welcome the Year of the Tiger, WPP creative company Superunion has created an online game for…
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Campaign Spotlight: Leo Burnett Israel and Shorashim Group present “Freezing Apes”
BNEI BRAK, ISRAEL – The monkeys NFT craze has been circulating the industry. This includes the Bored Ape Yacht Club,…
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Campaign Spotlight: Reprise & AIA’S CNY film invites Malaysians to discover the world of wealth
KUALA LUMPUR, MALAYSIA – Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, was engaged by leading…
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Campaign Spotlight: The-Artery creates playful campaign for freelance service online marketplace Fiverr.
NEW YORK, USA — By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating…
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Campaign Spotlight: Coca-Cola partners with Ogilvy Shanghai to bring a “real magic lunar new year” to millions of consumers across 10 markets, connecting families with cross-platform experience
SHANGHAI, CHINA — This Lunar New Year, Coca-Cola, in partnership with Ogilvy Shanghai, invites everyone to embrace and celebrate the…
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Campaign Spotlight: The Family Amsterdam, WOMEN Inc., and BrandedU call out that there are more CEOs called Peter than female CEOs full stop in Netherlands
AMSTERDAM, NETHERLANDS — A new campaign calls on women in The Netherlands to change their names to Peter on LinkedIn…
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Campaign Spotlight: Astro shines a light on the plight of local performance artists
KUALA LUMPUR, MALAYSIA – When businesses, artists and performers were hit by pandemic lockdown restrictions, most struggled to make ends…
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Campaign Spotlight: New year, new goals made possible with HSBC 1.23 Go Goal Day by Wunderman Thompson Hong Kong
HONG KONG — The new year is a time of hope. At the start of the year, HSBC has launched…
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Campaign Spotlight: Tiger Beer and PMC roar into the Metaverse, supporting the creative industry through ‘The Tiger Archives’ NFT collection
KUALA LUMPUR, MALAYSIA – Tiger Beer, the number one international premium beer in Asia, and Malaysian streetwear pioneer PMC (Pestle…
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Campaign Spotlight: FCB Malaysia and Spritzer serve up auspicious dishes and wishes for Chinese New Year
KUALA LUMPUR, MALAYSIA — Food, especially ones that have auspicious meanings behind them, has been a beloved mainstay on the…
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Campaign Spotlight: Specsavers launches ‘That’s Specsavers Love’, directed by PRETTYBIRD’s Matt Piedmont
LONDON, UK — Specsavers has launched its first integrated marketing campaign in Canada, with a 45-second spot created for Canada…
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