Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Bacon’s Martin de Thurah directs rescue mission for Danish Defence
LONDON, UK — Sometimes, tension can be a more effective filmic tool than the action itself. Case in point: The…
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Campaign Spotlight: In new UN and SUPERBRIGHT campaign, the youth of today are the architects of tomorrow
LONDON, UK — In 2020, the United Nations (UN) published The ‘State of Global Peace and Security’, a report by…
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Campaign Spotlight: Emirates does it again, scaling up and circling around the Burj Khalifa to put Expo 2020 Dubai on top of the world’s travel agenda
SINGAPORE — Keeping with Dubai’s ‘nothing is impossible’ spirit, Emirates is soaring up and around the Burj Khalifa for another…
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Campaign Spotlight: Digi and Naga DDB Tribal continue reflecting the true pulse of society for Chinese New Year
KUALA LUMPUR, MALAYSIA – As a nation experiencing an emotional rollercoaster in overcoming the pandemic, it remains important for all…
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Campaign Spotlight: Unity in Diversity: The Apurva Kempinski Bali debuts a new brand campaign, celebrating the mystical stories of Indonesia
NUSA DUA, INDONESIA – The Apurva Kempinski Bali unveils its 2022 brand campaign entitled ‘Unity in Diversity’ – a celebration…
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Campaign Spotlight: Grey Singapore’s CNY Film for MCI – The Visitor List: Chinese New Year celebrations do not have to be big to be meaningful
SINGAPORE — Grey Singapore has collaborated with the Ministry of Communications and Information (MCI) to launch a warm and light-hearted…
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Campaign Spotlight: Manulife’s new digital short, “Firsts,” encourages Filipinos to face the year with renewed hope and opportunities
MANILA, PHILIPPINES – Insurance company Manulife Philippines recently launched its newest digital short film, “Firsts,” which encourages Filipinos to remain…
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Campaign Spotlight: Klarna teams up with the Chicago Bulls to launch multi-year experiential partnership
NEW YORK, NY — Klarna today announced it is teaming up with the Chicago Bulls, the legendary franchise of the…
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Campaign Spotlight: National Library Board and Ogilvy invites Singaporeans to pick a haiku, discover a book
SINGAPORE — The National Library Board (NLB) has partnered with Japanese lifestyle company MUJI as part of ongoing efforts for…
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New Business: ASC launches pioneer rebranding, awareness campaign; Octopus & Whale wins mandate
MANILA, PHILIPPINES — The Philippine advertising industry’s self-regulatory body, the Ad Standards Council, sets in motion its first full strategic…
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Campaign Spotlight: On presents “Black Ice” — A short film celebrating the life and adventures of Africa’s first Olympic skeleton racer
ZURICH, SWITZERLAND — Did you ever wonder what it would be like to reach speeds of 90mph (135kph) head-first on…
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Campaign Spotlight: Droga5 London’s global Amazon Alexa campaign ‘Prom’
LONDON, UK — In the latest campaign for Amazon Alexa, Droga5 London takes viewers on a journey of love, music,…
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Campaign Spotlight: FENDI takes over landmark buildings worldwide lighting them up with its iconic yellow
ROME, ITALY — On the evening of Nov. 18, 2021, FENDI Artistic Directors Kim Jones, Silvia Venturini Fendi, and Delfina…
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