Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Cadbury 5 Star Opens the NothingCoin Bank; First Ever Currency That Multiplies Whilst Doing Nothing
MUMBAI, INDIA — One of Mondelez India’s iconic brands, Cadbury 5 Star is back with a refreshing campaign that extends…
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Campaign Spotlight: Vodafone Ireland dials up contemporary Irish experience in festive love story by Grey London
LONDON, UK — A love story that represents the possibility of a new rural Ireland and a journey of transformation…
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Campaign Spotlight: Oreo and Publicis Groupe Indonesia encourage dads and families to ‘Return to Play’
JAKARTA, INDONESIA — Mondelez’s Oreo continues its mission to spark playful connections amongst families and has launched a new thematic…
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Campaign Spotlight: Rugged adventure and mateship take centre stage in inaugural campaign for GMSV, via Reprise
SYDNEY, AUSTRALIA — General Motors Specialty Vehicles (GMSV) has launched its inaugural locally produced campaign via performance marketing agency, Reprise.…
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Campaign Spotlight: Sid Lee Paris and Ubisoft showcase the power of dance in “Just Dance it Out”
PARIS, FRANCE— This year has been a whirlwind of emotions for many, with moods running high and low as people…
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Campaign Spotlight: Onsurity launches #ManItsOk campaign on International Men’s Day
BENGALURU, INDIA — Onsurity, India’s fastest-growing digital native monthly employee health benefits subscription platform for SMEs, start-ups, and growing businesses…
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Campaign Spotlight: French telco Bouygues Telecom brings back the memory of Johnny Hallyday for Christmas
PARIS, FRANCE — In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the…
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Campaign Spotlight: ‘Your Spend Has Power’: Google launches Observer Magazine ad takeover in partnership with Black Pound Day to encourage consumers to #SpendBlack
LONDON, UK — Google and Black Pound Day are taking over every ad spot in the Observer Magazine on Sunday…
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Campaign Spotlight: David Yurman introduces 2021 holiday campaign, ‘Magical Menagerie’
NEW YORK, USA — America’s foremost luxury jewelry brand, David Yurman, presents its 2021 holiday campaign, “Magical Menagerie” — a…
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Campaign Spotlight: MALTESERS® teams up with Channel 4 to highlight the need for support in early motherhood with #LoveBeatsLikes
LONDON, UK — Mars Wrigley UK has today announced a new partnership with broadcaster Channel 4, with a refreshing and…
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Campaign Spotlight: Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired
MUNICH, GERMANY — People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using…
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Campaign Spotlight: Migros holiday spot introduces the cutest drone ever
ZÜRICH, SWITZERLAND — Back in 2018, a small, animated elf won over people’s hearts in Migros‘ Holiday campaign. In 2019,…
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Campaign Spotlight: Ontario launches campaign to encourage international travel to the province
TORONTO, CANADA — For the past several months, the team at Destination Ontario (DO), an agency of the Government of…
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