Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Burger King goes to McDonald’s for fries in a worthy cause
WARSAW, POLAND — On Saturday, December 11, Burger King in Poland is going for fries at McDonald’s, which is donating…
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Campaign Spotlight: The National and Havas Middle East create the UAE’s first-ever plantable newspaper in celebration of the Nation’s 50th Anniversary
DUBAI, UAE — In celebration of the UAE’s 50th, and in an effort to encourage a more sustainable UAE following…
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Campaign Spotlight: #SunsilkDashainVibes declared its Sunsilk Gang of Girls for Nepal
NEPAL — Dashain is a major festival in Nepal and its particularly busy time for Nepali women. Despite being busy,…
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Campaign Spotlight: Fondation Abbé Pierre unveils The Good Life with FRED & FARID Paris
PARIS, FRANCE — FRED & FARID Paris joined forces with the Fondation Abbé Pierre to provide a winter awareness campaign…
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Campaign Spotlight: Publicis Groupe Dubai makes the Invisible Pay Gap visible for Le CRAN
DUBAI, UAE — Publicis Groupe has teamed up with Le CRAN (Representative Council of Black Associations) to raise awareness of…
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Campaign Spotlight: New campaign for Red Cross from Wunderman Thompson shows the impact of donations versus emotions
DUBAI, UAE —The International Committee of the Red Cross (ICRC) has served the people of Afghanistan for 30 years. And…
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Campaign Spotlight: French actor Kad Merad suffers from success of previous commercial in funny new CANAL+ commercial by BETC
PARIS, FRANCE — It’s an ad about an ad. Last November 2020, CANAL+ launched an ad campaign where stars of…
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Campaign Spotlight: Spark harnesses the power of data to take the guesswork out of Christmas gifting via agency Colenso BBDO
AUCKLAND, NEW ZEALAND — Data and Christmas cheer don’t typically go hand in hand unless you’re S.N.T.A. — Spark’s New…
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Campaign Spotlight: Covid-19 won’t scare these kids in terrifyingly cute new campaign directed by Great Guns’ Olivier Staub
LONDON, UK — In order to promote the latest vaccine rollout for children in Québec, creative agency Cossette called on…
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Campaign Spotlight: #VISIONPLASTICFREE: New Dash brand campaign created by Serviceplan Cologne is an urgent call to action for plastic reduction
COLOGNE, GERMANY — Since last week, the centerpiece of Dash‘s current #VISIONPLASTICFREE campaign can be seen on cinema screens in…
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Campaign Spotlight: This Christmas, Bacon and Interflora say, “Love thy bitter neighbor as thyself”
SLEAFORD, UK — As many of us can testify, the concept of an up-tight neighbor who just wants you to…
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Campaign Spotlight: “We’ve Got Your Back!” says Lenovo in its new corporate campaign, created and conceptualized by The Womb
MUMBAI, INDIA — Lenovo, with its cutting-edge products and services, has become a part of India’s growth story. From education…
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Campaign Spotlight: Gong creates art intervention of iconic da Vinci painting to promote Netflix hit series ‘Lupin’ in Poland
WARSAW, POLAND — Gong, part of Group One, Serviceplan Group’s House of Communication in Poland, created ‘The Art of Stealing’,…
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