Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: M&S turns Waterloo Station into a live experiential showcase for its Christmas campaign created by ODD & Mindshare
LONDON, UK — Integrated creative agency ODD and media agency Mindshare have helped Marks & Spencer stage an experiential advertising…
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Campaign Spotlight: PENNY’s poignant Christmas campaign asks how Generation Z can recapture the youthful experiences they missed out on during the pandemic
MUNICH, GERMANY — PENNY’s 2021 Christmas film launched on 11th November and is rapidly becoming a cultural and social media…
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Campaign Spotlight: French cruise company PONANT launches its campaign “The North Pole, The South Pole, And You”
PARIS, FRANCE — French cruise company PONANT launches its campaign “The North Pole, The South Pole, And You” to introduce…
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Campaign Spotlight: LinkedIn partners with The Glitch to launch Phase II of #FindTheBalance
MUMBAI, INDIA — LinkedIn, the world’s largest online professional network, has tied hands with digital creative agency, The Glitch, to launch…
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Campaign Spotlight: Rejoice and Sweetshop launch emotionally charged campaign
SHANGHAI, CHINA — What does the world look like for those who cannot see? Rejoice Franchise and Sweetshop have launched…
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Campaign Spotlight: Megan Thee Stallion stars in Popeye’s latest campaign “Hottie Sauce”
NEW YORK, USA— Popeye’s latest campaign “Hottie Sauce” stars American rapper Megan Thee Stallion via agency GUT Miami. The spot…
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Campaign Spotlight: Uber Eats takes to the skies with giant flying pickle
SYDNEY, AUSTRALIA — Uber Eats dazzled thousands of beachgoers in Sydney when it flew a seven-metre-long, 350kg pickle past some…
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Campaign Spotlight: Football club creates simple hack around vaccination QR codes
PARIS, FRANCE — Red Star FC introduces PASS-PASSE, a custom mobile phone background including the vaccination QR code to help…
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Campaign Spotlight: DirectAsia Insurance spotlights precious memories formed in the car with their ‘invisible’ car campaign
SINGAPORE — DirectAsia Insurance launched its latest advertising campaign titled “What Drives You?”, featuring an invisible car that allows users…
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Campaign Spotlight: Yahoo pilots first DOOH-led omnichannel campaign with Schroders
SINGAPORE — Yahoo has delivered its pilot programmatic digital out-of-home (DOOH) omnichannel campaign with global asset and wealth management company,…
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Campaign Spotlight: FCB Inferno supports NS&I to launch Green Savings Bonds, empowering savers to help build a greener, cleaner, and more sustainable future
LONDON, UK — To support the government’s priority for 2021/22; to ‘Build Back Greener’ and reach net zero emissions by…
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Campaign Spotlight: Globe and Pride@Tech rewrite classic stories to honor LGBTQ+ representation
MANILA, PHILIPPINES — Imagine beloved stories from literature and lore in a new, more colorful light—Globe and Pride@Tech are launching…
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Campaign Spotlight: Shangri-La unveils #WithHeart campaign to celebrate 50 years of growing with Asia
HONG KONG — In 1971, the first Shangri-La Hotel opened its doors in Singapore, welcoming its guests like family. Since…
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