Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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IKEA Singapore, The Secret Little Agency keep it simple and heartfelt for Valentine’s
SINGAPORE – This Valentine’s Day, IKEA Singapore and The Secret Little Agency returned to what it does best: turning everyday domestic moments…
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Cheil, Worxphere launch JOBSTAY to tackle regional labor shortages
SEOUL, SOUTH KOREA – To solve regional decline, Korea’s leading job search platform Worxphere and Cheil have launched an initiative, JOBSTAY…
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THE SHOUT GROUP brings Bioré, Hokkaido Baked Cheese Tart together for sun-safe celebrations
KUALA LUMPUR, MALAYSIA – THE SHOUT GROUP (FCB SHOUT) recently launched ‘Joyful Bites & Sunny Delights’, a unique cross-category collaboration between…
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Coca-Cola invites Gen Z to co-create Lunar New Year traditions across Southeast Asia
SINGAPORE / KUALA LUMPUR, MALAYSIA / HANOI, VIETNAM – Coca-Cola is celebrating Lunar New Year and Tết 2026 by refreshing…
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Dentsu Creative Vietnam positions HPV prevention as a modern Tết ritual for MSD
HỒ CHÍ MINH, VIETNAM – Dentsu Creative Vietnam launches the first dedicated Tết campaign, “Take Charge, Not Take Chance”, for…
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Havas Malaysia launches Proton e.MAS 7 PHEV with integrated village approach
PETALING JAYA, MALAYSIA – Havas Malaysia, together with H/Advisors Klareco Malaysia and Trapper Media Group, led the open-for-booking phase and…
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Zurich Malaysia, Ensemble unveil a quieter side of Chinese New Year
KUALA LUMPUR, MALAYSIA — Ensemble, the full-fledged creative agency under Omnicom Media Malaysia, has partnered with Zurich Malaysia this Chinese…
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Pawtective Siren uses smart collars to deter stray dog abuse in Indonesia
JAKARTA, INDONESIA — Stray dog abuse continues to be a pressing issue across Indonesia, with many incidents never coming to light.…
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Jung von Matt drives MINI’s global launch through three stories and one protagonist
GLOBAL – Jung von Matt has developed and produced a global product campaign marking the first major international product push…
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Reform Political Advertising, Clemenger BBDO delivers ‘Misleading Times’ to push election law reform
UNITED KINGDOM / AUSTRALIA – UK-based Reform Political Advertising (RPA), in conjunction with Clemenger BBDO Australia, has launched a provocative…
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Visa introduces V to spotlight talent ahead of Milano Cortina 2026
MILAN, ITALY — Visa introduces V, a new AI-created digital character designed to support people in developing their talents and…
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Somos Martina integrates period protection into school dress codes
BOGOTÁ, COLOMBIA — Inspired by the back-to-school season across different regions and by a challenge that affects young girls around the world, Somos…
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Volkswagen Australia puts comfort at the heart of toughness in new Amarok campaign
SYDNEY, AUSTRALIA – Volkswagen Australia has launched the latest iteration of its “Tough feels better in an Amarok” platform, celebrating the…
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