Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey
MANILA, PHILIPPINES — While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo…
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Campaign Spotlight: Ncell tells a moving story about a grandmother and her grandson
KATHMANDU, NEPAL — In Nepal, Dashain is not just a cultural occasion but it is also a time of year…
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Campaign Spotlight: Jollibee welcomes PH’s first Olympic Gold medalist Hidilyn Diaz as its newest endorser
MANILA, PHILIPPINES — Winning an Olympic gold is no ordinary feat, but Hidilyn Diaz is no ordinary Filipino. The Zamboanga-born…
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Campaign Spotlight: Taproot Dentsu brings back the famous double role campaign played by Madhuri Dixit for Aquaguard
MUMBAI, INDIA — Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has brought back…
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Govia Thameslink Railway launch, ‘It’s Go Time,’ celebrating the fun and freedom that comes with train travel
LONDON, UK — Govia Thameslink Railway, which operates Great Northern, Southern, and Thameslink train services, has launched an integrated campaign…
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Campaign Spotlight: Elegant Steel begins this Durga Puja by celebrating ‘The Steel Within’
NEW DELHI, INDIA — As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja…
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Campaign Spotlight: Ladder releases debut brand campaign designed to reach new generation of consumers
PALO ALTO, USA — Ladder, the company offering flexible life insurance in minutes, is announcing the launch of its first…
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Campaign Spotlight: Everyone wants in on StarHub’s WiFi
SINGAPORE — Between working from home, home-based learning, binging on Squid Game, and doom scrolling Facebook, the all too familiar…
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Campaign Spotlight: Globe #PlantHappinessPH teams up with Philippine Native Tree Enthusiasts, The Mead Foundation
MANILA, PHILIPPINES — The health crisis and the prolonged government quarantine protocols bring a feeling of helplessness among many Filipinos,…
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Campaign Spotlight: Walkaroo launches “Walk More. Restless” campaign with Aamir Khan
MUMBAI, INDIA — This festive season, Walkaroo, a leading Indian fashion footwear brand, has launched this integrated marketing campaign, “Walk…
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Campaign Spotlight: These Entropia brands are trendjacking Squid Game
KUALA LUMPUR, MALAYSIA — Popular Netflix show Squid Game is a hot topic on everyone’s lips, and it’s still trending…
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Campaign Spotlight: Bonjour. Sid Lee develops new app for Paris public transport
PARIS, FRANCE – Bonjour to the future of mobility, the future of service. Bonjour to new functions and innovations and…
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Campaign Spotlight: The Planet Vs. Bolsonaro: AllRise & 180 Amsterdam highlights a groundbreaking legal precedent for protecting Planet Earth
KWAZULU NATAL, SOUTH AFRICA — The global NGO AllRise is filing a complaint against the President of Brazil Jair Bolsonaro…
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