Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Dutch Mill Launches Innovative In-Game Promotion with CJ Worx, Entering a Survival Game to Give Extra Benefits
BANGKOK, THAILAND – In-games ads get viral among game players in Thailand with “The Secret Supporter” by CJ WORX. Dutch…
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Campaign Spotlight: Victoria’s Secret Breaks Stereotypes of Sexiness in China in New Campaign by TOMORROW
SHANGHAI, CHINA – Victoria’s Secret embarked on a bold mission to inspire young Chinese women to step up and create…
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Campaign Spotlight: Mahindra & Mahindra Says Thank You to #WarriorsOnWheels in a Film by DDB Mudra Group
MUMBAI, INDIA – Mahindra & Mahindra, one of India’s largest automobile makers, collaborated with DDB Mudra Group to create a…
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Campaign Spotlight: Leung de Leon Marketing Says “Long Live the Philippines” in Moving Film Celebrating the Nation’s Best
MANILA, PHILIPPINES – We Filipinos have been described as resilient for so long, it ought to be our collective last…
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Campaign Spotlight: Toyota PH Calls the Nation to Stop Moving Today in New Films by Dentsu Jayme Syfu
MANILA, PHILIPPINES – When Metro Manila was placed on enhanced community quarantine last March 16, 2020 to prevent the spread…
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Campaign Spotlight: Thai Airways Encourages People to Stay Home with Miles as Rewards in Initiative with Wunderman Thompson
THAILAND – Thailand’s national carrier, Thai Airways, is seeking to do its part to combat COVID-19 by rewarding people who stay…
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Campaign Spotlight: Social Distancing Done Right – Hong-tack Kim’s Illustrations for NGO Open Hands Teaches How to Keep Socially Connected While Physically Apart
SEOUL, SOUTH KOREA – As social creatures, how are we supposed to stay in touch, without touching? Physical interaction is…
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Campaign Spotlight: Born from Confinement, Free and Herezie’s “The Neighbourhood” zoom into Caen, Bordeaux, Marseille and Paris
France – The COVID-19 pandemic has forced brands and agencies to adapt their organizational and communications strategies. Such is the…
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Campaign Spotlight: Sweetshop China launches quirky colorful Films Series for P&G brand Aussie
Shanghai, China – Director Leni Muk with Sweetshop China has directed a quirky and colourful series of films for P&G…
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Campaign Spotlight: Publicis Brings Together L’oréal, Kellogg’s, Essity, and Reckitt Banckiser for #ShopResponsibly Campaign
LONDON, UNITED KINGDOM – Some of the best known household brands have today launched a campaign calling on shoppers to…
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Campaign Spotlight: AlcoPlus Launches CoVid for COVID with Creative Cracker, Sending Some Positive Vibes to Patients
MANILA, PHILIPPINES – Brands have been preaching to people at home. Brands have been giving attention to the frontliners. But there is…
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Campaign Spotlight: Honda Philippines Salutes Delivery Riders with New Film by ASPAC-DAN Thanking “On-The-Go Heroes”
MANILA, PHILIPPINES – Honda Philippines has launched “THANK YOU ON-THE-GO-HEROES” campaign led by ASPAC-DAN that puts ‘thumbs up’ of the…
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Campaign Spotlight: Domestic Violence Increases During Quarantine, and Bacon Highlights Why Hotlines Are Important to Help
DENMARK – Every year 33,000 children in Denmark experience domestic violence. During this time of crisis and lockdown that number…
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