Thursday, May 19, 2022


Campaign Spotlight

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Campaign Spotlight: Perfection is boring in Publicis Italia’s ‘Go with the Flaw’ campaign for...

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MILAN - Diesel has always challenged conformity and today, conformity is the chase of perfection. Look at your social channels: perfect holiday, perfect pictures,...
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Campaign Spotlight: Real stories of overseas Filipinos stir netizens in Camella Homes’ films by...

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MANILA – Overseas Filipinos’ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been...
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Campaign Spotlight: Fernleaf goes for greatness with BBDO Malaysia

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SINGAPORE – Fernleaf Malaysia has made a grand comeback with BBDO Malaysia, officially rolling out its “Go For Greatness” campaign nationwide on 25 August.The...
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Campaign Spotlight: Kwentong Jollibee “Apo” by McCann Worldgroup Philippines shows gratitude to grandparents’ selfless...

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MANILA - Moving the hearts of millions once again, Jollibee in collaboration with McCann World Group Philippines released the latest installment to the hit...
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Campaign Spotlight: Introducing Jolly U: Jollibee and Publicis JimenezBasic’s new web series taps...

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MANILA - This week, the Philippines’ #1 fast-food brand, Jollibee, launched Jolly U, a series of online videos depicting comical ways of teens going the...
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Campaign Spotlight: W+K Tokyo initiates Global launch of WASO

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WASO: A new Japanese skincare line from Shiseido for twenty -somethings to connect with millennial youth in an emotional way through digital culture. W+K...
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Campaign Spotlight: Suarez, Messi, and an idea from Mercado McCann to the world

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BUENOS AIRES - Last 31st of August, minutes before the start of the 2018 World Cup South American’s qualifiers match, between Uruguay and Argentina, the...
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Campaign Spotlight: McCann Health India makes Mumbai local trains forget their next stations

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MUMBAI — Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are...
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Campaign Spotlight: McCann Health Singapore and Singapore Wellness Association release new campaign to fight...

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SINGAPORE – Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity.  “Childhood obesity...
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Campaign Spotlight: Directors Think Tank Sling & Rajay make a moving film about a...

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There’s no such thing as a dream home. But there is a home that’s right for you. That’s the foundation for the film from...
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Campaign Spotlight: BETC and Petit Bateau introduce ‘TOUGH DAY for serious kids’

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What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ?8:00 AM, the alarm...
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Campaign Spotlight: MullenLowe China conjures a magical pulpy factory to launch the new Minute...

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To help Minute Maid announce the launch of the new Triple-flavour Pulpy this summer, MullenLowe China creates a magical world called The Pulpy Factory,...

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