Campaign Spotlight: Perfection is boring in Publicis Italia’s ‘Go with the Flaw’ campaign for...
MILAN - Diesel has always challenged conformity and today, conformity is the chase of perfection. Look at your social channels: perfect holiday, perfect pictures,...
Campaign Spotlight: Real stories of overseas Filipinos stir netizens in Camella Homes’ films by...
MANILA – Overseas Filipinos’ sacrifice of working away from families and sending them hard-earned dollars help lift the Philippine economy. Cliché spots have been...
Campaign Spotlight: Fernleaf goes for greatness with BBDO Malaysia
SINGAPORE – Fernleaf Malaysia has made a grand comeback with BBDO Malaysia, officially rolling out its “Go For Greatness” campaign nationwide on 25 August.The...
Campaign Spotlight: Kwentong Jollibee “Apo” by McCann Worldgroup Philippines shows gratitude to grandparents’ selfless...
MANILA - Moving the hearts of millions once again, Jollibee in collaboration with McCann World Group Philippines released the latest installment to the hit...
Campaign Spotlight: Introducing Jolly U: Jollibee and Publicis JimenezBasic’s new web series taps...
MANILA - This week, the Philippines’ #1 fast-food brand, Jollibee, launched Jolly U, a series of online videos depicting comical ways of teens going the...
Campaign Spotlight: W+K Tokyo initiates Global launch of WASO
WASO: A new Japanese skincare line from Shiseido for twenty -somethings to connect with millennial youth in an emotional way through digital culture. W+K...
Campaign Spotlight: Suarez, Messi, and an idea from Mercado McCann to the world
BUENOS AIRES - Last 31st of August, minutes before the start of the 2018 World Cup South American’s qualifiers match, between Uruguay and Argentina, the...
Campaign Spotlight: McCann Health India makes Mumbai local trains forget their next stations
MUMBAI — Mental health conditions like depression, dementia or Alzheimer’s are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are...
Campaign Spotlight: McCann Health Singapore and Singapore Wellness Association release new campaign to fight...
SINGAPORE – Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity. “Childhood obesity...
Campaign Spotlight: Directors Think Tank Sling & Rajay make a moving film about a...
There’s no such thing as a dream home. But there is a home that’s right for you. That’s the foundation for the film from...
Campaign Spotlight: BETC and Petit Bateau introduce ‘TOUGH DAY for serious kids’
What if the rough and tumble of kids’ everyday lives was the best quality test of all for their clothes ?8:00 AM, the alarm...
Campaign Spotlight: MullenLowe China conjures a magical pulpy factory to launch the new Minute...
To help Minute Maid announce the launch of the new Triple-flavour Pulpy this summer, MullenLowe China creates a magical world called The Pulpy Factory,...