Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Fastrack ‘You Do You’ – The new brand positioning that celebrates the fearless expression of the youth
NEW DELHI, INDIA — Fastrack, India’s leading and celebrated youth watch and accessories brand, announces the launch of its new…
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Campaign Spotlight: Facebook Portal unlocks moments of real connection between grandparents and grandchildren in new campaign
LONDON, UK — Facebook Portal is today launching an integrated campaign to promote its two new video-calling devices – Portal…
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Campaign Spotlight: Rebooting the Nordic narrative — Visit Finland harnessed the country’s happiness to make meaningful country branding
HELSINKI, FINLAND — Finland was little known as a travel destination in the past. At the same time, travel is…
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Campaign Spotlight: Bajaj Allianz General Insurance & WATConsult launch ‘Unloop the Loop’ campaign
MUMBAI, INDIA — Social media is of late being flooded with tools for self-help especially due to the Covid-19 pandemic…
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Campaign Spotlight: Major arts institutions and celebrities come together to join Arts Emergency’s call to #BreakTheGlass
LONDON, UK — Celebrities including Jack Dee, Miranda Har, Katy Brand, Michael Sheen, Neil Gaiman, Jenny Eclair, Samantha Morton, Nikesh…
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Campaign Spotlight: It can’t be bad. HORNBACH finds the beauty in imperfection
BERLIN, GERMANY – While most of the world is chasing unrealistic standards of perfection, the autumn campaign of the European…
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Campaign Spotlight: OPPO and Vice gets real and raw with Laureen Uy about being a content creator in Manila
MANILA, PHILIPPINES – Content Creator and Millennial Fashion Icon, Laureen Uy gets candid with Vice as she shares her struggles…
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Campaign Spotlight: Ginto: Jollibee and McCann Worldgroup Philippines release special Kwentong Jollibee on Hidilyn Diaz’s inspiring journey
MANILA, PHILIPPINES — While the whole nation rejoiced and celebrated the historic feat of Hidilyn Diaz during the 2020 Tokyo…
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Campaign Spotlight: Ncell tells a moving story about a grandmother and her grandson
KATHMANDU, NEPAL — In Nepal, Dashain is not just a cultural occasion but it is also a time of year…
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Campaign Spotlight: Jollibee welcomes PH’s first Olympic Gold medalist Hidilyn Diaz as its newest endorser
MANILA, PHILIPPINES — Winning an Olympic gold is no ordinary feat, but Hidilyn Diaz is no ordinary Filipino. The Zamboanga-born…
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Campaign Spotlight: Taproot Dentsu brings back the famous double role campaign played by Madhuri Dixit for Aquaguard
MUMBAI, INDIA — Taproot Dentsu (A dentsuMB Company), the creative agency from the house of dentsu India, has brought back…
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Govia Thameslink Railway launch, ‘It’s Go Time,’ celebrating the fun and freedom that comes with train travel
LONDON, UK — Govia Thameslink Railway, which operates Great Northern, Southern, and Thameslink train services, has launched an integrated campaign…
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Campaign Spotlight: Elegant Steel begins this Durga Puja by celebrating ‘The Steel Within’
NEW DELHI, INDIA — As the country readies itself to immerse in the grand annual five-day celebration of Durga Puja…
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