Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: #GPaRinAngPasko Bringing to Life Filipino Christmas Traditions with SB19 and GCash
MANILA, Philippines—Filipinos have always considered Christmas as the grandest fiesta. For a community that celebrates the longest Christmas in the…
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Campaign Spotlight: Meditopia tames the monsters in our minds in new campaign by UltraSuperNew
TOKYO, JAPAN — Modern life on planet Earth has never been as stressful or overwhelming as it is now. The…
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Campaign Spotlight: Cadbury 5 Star Opens the NothingCoin Bank; First Ever Currency That Multiplies Whilst Doing Nothing
MUMBAI, INDIA — One of Mondelez India’s iconic brands, Cadbury 5 Star is back with a refreshing campaign that extends…
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Campaign Spotlight: Vodafone Ireland dials up contemporary Irish experience in festive love story by Grey London
LONDON, UK — A love story that represents the possibility of a new rural Ireland and a journey of transformation…
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Campaign Spotlight: Oreo and Publicis Groupe Indonesia encourage dads and families to ‘Return to Play’
JAKARTA, INDONESIA — Mondelez’s Oreo continues its mission to spark playful connections amongst families and has launched a new thematic…
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Campaign Spotlight: Rugged adventure and mateship take centre stage in inaugural campaign for GMSV, via Reprise
SYDNEY, AUSTRALIA — General Motors Specialty Vehicles (GMSV) has launched its inaugural locally produced campaign via performance marketing agency, Reprise.…
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Campaign Spotlight: Sid Lee Paris and Ubisoft showcase the power of dance in “Just Dance it Out”
PARIS, FRANCE— This year has been a whirlwind of emotions for many, with moods running high and low as people…
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Campaign Spotlight: Onsurity launches #ManItsOk campaign on International Men’s Day
BENGALURU, INDIA — Onsurity, India’s fastest-growing digital native monthly employee health benefits subscription platform for SMEs, start-ups, and growing businesses…
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Campaign Spotlight: French telco Bouygues Telecom brings back the memory of Johnny Hallyday for Christmas
PARIS, FRANCE — In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the…
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Campaign Spotlight: ‘Your Spend Has Power’: Google launches Observer Magazine ad takeover in partnership with Black Pound Day to encourage consumers to #SpendBlack
LONDON, UK — Google and Black Pound Day are taking over every ad spot in the Observer Magazine on Sunday…
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Campaign Spotlight: David Yurman introduces 2021 holiday campaign, ‘Magical Menagerie’
NEW YORK, USA — America’s foremost luxury jewelry brand, David Yurman, presents its 2021 holiday campaign, “Magical Menagerie” — a…
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Campaign Spotlight: MALTESERS® teams up with Channel 4 to highlight the need for support in early motherhood with #LoveBeatsLikes
LONDON, UK — Mars Wrigley UK has today announced a new partnership with broadcaster Channel 4, with a refreshing and…
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Campaign Spotlight: Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired
MUNICH, GERMANY — People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using…
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