Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Campaign Spotlight: Nobel Hygiene launches audio campaign on International Day of Older Persons
MUMBAI, INDIA — Nobel Hygiene’s Friends, India’s Number 1 disposable adult diaper brand, today launched an audio campaign on International…
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Campaign Spotlight: Wildlife Conservation Trust partners Isobar India, dentsu X India & Perfect Relations to show solidarity with Assam Government’s initiative to deter rhino horn poaching
MUMBAI, INDIA — For decades, thousands of rhinos around the world have been brutally killed for their horns. In a…
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Campaign Spotlight: FCB Inferno and Battersea launch Wear Blue for Rescue to encourage everyone to show their support for rescue animals everywhere
LONDON, UK — FCB Inferno is back with another joyous campaign, continuing to reframe rescue for leading animal welfare charity,…
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Campaign Spotlight: Coca-Cola launches ‘Real Magic’ brand platform, including refreshed brand identity and global campaign
USA — Coca-Cola is inviting the world to celebrate the real magic of humanity in its first new global brand…
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Campaign Spotlight: MTV and Ogilvy launch ‘Memory Karaoke’ in a bid to empower persons with early Alzheimer’s Disease in tune with Alzheimer’s Month
MUMBAI, INDIA — India has 5.91 million people affected with one or other forms of dementia, of which over 65%…
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Campaign Spotlight: A New Zealand sea shanty moves the world in Spark’s new campaign via Colenso BBDO
AUCKLAND, NEW ZEALAND — Entertainers often use their art as a way to start conversations, shape perspectives, or inspire change…
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Campaign Spotlight: Dole’s latest campaign launches ‘Zero Added Sugar’ Fruit Bowls® in Asia
SINGAPORE — The Food & Beverage Group of Dole Sunshine Company (Dole) launches new Fruit Bowls®, a convenient healthy snack…
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Campaign Spotlight: Taproot Dentsu & Oppo launch fresh digital campaign with Varun Dhawan
MUMBAI, INDIA — Taproot Dentsu, a dentsuMB company and the creative agency from the house of dentsu India, has launched…
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Design: Suprematika branding agency created a new brand of bioactive supplements based on iodine I2life
SKOLKOVO, RUSSIA — I2Life company produces bioactive products based on organic iodine. The formula of iodine is at the heart…
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Campaign Spotlight: The Big Issue marks its 30th birthday with a special vendor takeover edition of the magazine and brand-new video featuring Christopher Eccleston
LONDON, UK — The Big Issue has put 30 vendors in charge of the magazine for the first time this…
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Campaign Spotlight: Stayfree normalizes periods with a unique, unexpected conversation on Daughters Day
MUMBAI, INDIA — For a country well on its way to becoming an economic powerhouse, India still lags behind when…
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Campaign Spotlight: Royal™ introduces Generation Kulit in its new ‘Colorful’ campaign
MANILA, PHILIPPINES — Royal™, one of Coca-Cola Philippines’s biggest brands and the country’s leading fruit-flavored sparkling drink, has announced the…
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Campaign Spotlight: Introducing the GUESS Originals x Anna Nicole Smith Collection by Cali Thornhill Dewitt for Fall 2021; Sydney Sweeney makes her debut with GUESS Originals
LOS ANGELES, USA — GUESS Originals takes a moment to celebrate the life and heritage of one of the most…
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