Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Campaign Spotlight: French telco Bouygues Telecom brings back the memory of Johnny Hallyday for Christmas
PARIS, FRANCE — In France, if there is one person that everyone agrees on, it’s definitely Johnny Hallyday, aka the…
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Campaign Spotlight: ‘Your Spend Has Power’: Google launches Observer Magazine ad takeover in partnership with Black Pound Day to encourage consumers to #SpendBlack
LONDON, UK — Google and Black Pound Day are taking over every ad spot in the Observer Magazine on Sunday…
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Campaign Spotlight: David Yurman introduces 2021 holiday campaign, ‘Magical Menagerie’
NEW YORK, USA — America’s foremost luxury jewelry brand, David Yurman, presents its 2021 holiday campaign, “Magical Menagerie” — a…
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Campaign Spotlight: MALTESERS® teams up with Channel 4 to highlight the need for support in early motherhood with #LoveBeatsLikes
LONDON, UK — Mars Wrigley UK has today announced a new partnership with broadcaster Channel 4, with a refreshing and…
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Campaign Spotlight: Dot Go: Serviceplan and Dot Incorporation develop first customisable object-recognition platform for the visually impaired
MUNICH, GERMANY — People with visual impairments face many challenges in daily life, whether when shopping, visiting an exhibition, using…
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Campaign Spotlight: Migros holiday spot introduces the cutest drone ever
ZÜRICH, SWITZERLAND — Back in 2018, a small, animated elf won over people’s hearts in Migros‘ Holiday campaign. In 2019,…
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Campaign Spotlight: Ontario launches campaign to encourage international travel to the province
TORONTO, CANADA — For the past several months, the team at Destination Ontario (DO), an agency of the Government of…
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Campaign Spotlight: The irony way to remind consumer not to forget SC Final Sale via ‘Feel Like a New Home Collection’ from Wolf BKK
BANGKOK, THAILAND — SC ASSET, the leading housing developer in Thailand, teamed up with Wolf BKK to launch SC FINAL…
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Campaign Spotlight: TKO Spot teams up with Fumeancats to present the ‘I Don’t Wanna Move Sports Days’
HONG KONG — TKO Spot, Tseung Kwan O’s only mall promoting sports and a healthy lifestyle, is teaming up with…
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Campaign Spotlight: Discover the secrets to Hataw-Sa-Galaw Level Confidence to Power through the rest of 2021
MANILA, PHILIPPINES — Rexona, the #1 deodorant brand in the Philippines and in the world, values the importance of all-day…
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Campaign Spotlight: Level up with new Gillette MVP and Get your Game Face on!
SINGAPORE — Leading Grooming Brand Gillette, announces the release of their first-ever limited-edition MVP razor in Singapore. Gillette’s latest razor…
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Campaign Spotlight: Magic’s in the box with Cartier and Publicis Luxe
PARIS, FRANCE — In Cartier‘s newest campaign conceptualized by Publicis Luxe, it’s an unparalleled choral film with a heartful hymn…
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Campaign Spotlight: No Doubt adds another iconic soundtrack to DNB’s equality campaign
OSLO, NORWAY — Since 2019, Norwegian bank DNB has been on a campaign to close the gender gap in the…
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