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Campaign Spotlight

Campaign Spotlight: The irony way to remind consumer not to forget SC Final Sale via ‘Feel Like a New Home Collection’ from Wolf BKK

BANGKOK, THAILAND — SC ASSET, the leading housing developer in Thailand, teamed up with Wolf BKK to launch SC FINAL SALE, a major end-of-year sale event that offers discounts for every residence type.

By using the universal insight from living with extended family in one household, which usually comes with day-to-day living problems, SC ASSET wants to show potential buyers that none of the solutions are really working.

To address this, SC ASSET created a ‘Feel like a NEW HOME’ collection, a series of ridiculous home hacks that makes one or one’s space “feel like a new home”. The purpose of this collection is to remind consumers that if they think these ridiculous home hack kits are what they need, maybe it’s time to check out SC ASSET FINAL SALE.

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Featuring several ridiculous products from “Feel like a NEW HOME Collection”, SC ASSET uses 3 main living problems in a tongue-in-cheek style of humor.

Do not Disturb Hoodie
A funny way to solve one’s lack of privacy is to wear the ‘Do Not Disturb Hoodie’ inspired by a racehorse blinder. It could shield one from any chaotic situation and stay focused on tasks.

Thonglor Diffuser
To mimic the heart of Bangkok’s sensation, the diffuser scent combines all the smells in town, the community mall scent, the traffic smoke, and the busy street’s atmosphere. One just needs to take a deep breath to feel that familiar mood. Makes one ‘feel like’ living in Downtown Bangkok.

Forest window
The beautiful greenery view is always highly demanding and soothing. Just stick this magical poster on the wall and one will instantly get a fascinating greenery view. Makes one ‘feel like’ living in a room with a gorgeous view.

Moreover, in every product, there is a provoked message that says “If ‘Feel like a new home’ is not enough. You really need to “BUY” a new home at SC FINAL SALE.”

Get free products at SC ASSET Sale Gallery, but customers better not miss this year’s SC FINAL SALE.

Credits:
Agency: Wolf BKK, Thailand
Managing Director: Phannika Vongsayan
Chief Creative Officer: Torsak Chuenprapar
Creative Director: Nopharit Dusadeedumkoeng
Creative Group Head: Woottipong Lamangthong
Senior Copywriter: Phachara Saothayanan
Art Director: Kanyaporn Longprasert
Producer: Chanapat Srabua
Business Director: Chonlatid Saenghiran
Communications Director: Thosaporn Kaewnurachadasorn
Communications Manager: Benchawan Ngamjiradawong
Production Company: FACTORY01
Director: Wuthisak Anarnkaporn

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